Overview
The programme
If you choose the Direct Marketing certificate from Ferris State University , you will learn the concept and application of database-driven marketing methods including the following areas:
- Direct marketing as an overall business model and as an element of Integrated Marketing Communications
- Direct marketing planning, merchandising, promotion, fulfillment and customer service as executed in a wide range of integrated media
- Direct marketing creative strategy and execution
- Hands-on direct marketing techniques
Programme Structure
Courses include:
- Principles of Advertising/IMC
- Principles of Marketing
- Direct Marketing
- Bus-to-Bus Advertising/IMC
- Data Mining
Key information
Start dates & application deadlines
- Starting
- Apply before
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Language
English
Credits
12 alternative credits
Delivered
Online
- Fully structured
- No Attendance
- Continuous support with feedback on request
Disciplines
Marketing View 140 other Short Courses in Marketing in United StatesAcademic requirements
GPA 2.35
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Applicant should show proof of high school graduation with a 2.35 GPA. If it is determined by the COB Dean’s Office/SAA that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, all college transcripts should be submitted to the Admissions Office.
- Dual enrolled/concurrent students must complete their high school degree (provide transcript) before the certificate will be granted from FSU.
- Students wishing to pursue a bachelor or associate’s degree must meet the admission criteria for the program. This criteria review is initiated when the “Program Change Form” request is processed through the COB Dean’s Office/SAA.
Tuition Fee
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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