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Direct Marketing, Certificate

  • Application Deadline
  • Unavailable
    Duration
Online
If you choose the Direct Marketing certificate from Ferris State University, you will learn the concept and application of database-driven marketing methods including the following areas: Direct marketing as an overall business model and as an element of Integrated Marketing Communications; 

About

If you choose the Direct Marketing certificate from Ferris State University , you will learn the concept and application of database-driven marketing methods including the following areas:

  • Direct marketing as an overall business model and as an element of Integrated Marketing Communications
  • Direct marketing planning, merchandising, promotion, fulfillment and customer service as executed in a wide range of integrated media
  • Direct marketing creative strategy and execution
  • Hands-on direct marketing techniques
You will learn about one of the fastest growing career fields in the nation and the world and will build your abilities for application in advertising agencies and companies in the business-to-consumer and business-to-business realms.

Detailed Programme Facts

  • Programme intensity Part-time
    • Intensity Flexible
    • Part-time variant
      Flexible
  • Credits
    12 alternative credits
  • Languages
    • English
  • Delivery mode
    Online
    • Time flexibility
      Fully structured
    • Attendance
      No Attendance
    • Teacher support
      Continuous support with feedback on request

Programme Structure

Courses include:

  • Principles of Advertising/IMC 
  • Principles of Marketing 
  • Direct Marketing 
  • Bus-to-Bus Advertising/IMC 
  • Introduction to Data Mining 

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

You need the following GPA score:

Required score: 2.35

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 2.35 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

  • Applicant should show proof of high school graduation with a 2.35 GPA.  If it is determined by the COB Dean’s Office/SAA that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, all college transcripts should be submitted to the Admissions Office. 
  • Dual enrolled/concurrent students must complete their high school degree (provide transcript) before the certificate will be granted from FSU. 
  • Students wishing to pursue a bachelor or associate’s degree must meet the admission criteria for the program. This criteria review is initiated when the “Program Change Form” request is processed through the COB Dean’s Office/SAA.

Tuition Fee


Funding

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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