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Direct Marketing, Certificate

Direct Marketing, Certificate

  • Application Deadline
  • Unavailable
    Duration
Online
If you choose the Direct Marketing certificate from Ferris State University, you will learn the concept and application of database-driven marketing methods including the following areas: Direct marketing as an overall business model and as an element of Integrated Marketing Communications; 

About

If you choose the Direct Marketing certificate from Ferris State University , you will learn the concept and application of database-driven marketing methods including the following areas:

  • Direct marketing as an overall business model and as an element of Integrated Marketing Communications
  • Direct marketing planning, merchandising, promotion, fulfillment and customer service as executed in a wide range of integrated media
  • Direct marketing creative strategy and execution
  • Hands-on direct marketing techniques
You will learn about one of the fastest growing career fields in the nation and the world and will build your abilities for application in advertising agencies and companies in the business-to-consumer and business-to-business realms.

Detailed Programme Facts

  • Programme intensity Part-time
    • Intensity Flexible
    • Part-time variant
      Flexible
  • Credits
    12 alternative credits
  • Languages
    • English
  • Delivery mode
    Online
    • Time flexibility
      Fully structured
    • Attendance
      No Attendance
    • Teacher support
      Continuous support with feedback on request

Programme Structure

Courses include:

  • Principles of Advertising/IMC 
  • Principles of Marketing 
  • Direct Marketing 
  • Bus-to-Bus Advertising/IMC 
  • Introduction to Data Mining 


English Language Requirements

This programme requires students to demonstrate proficiency in English.

Academic Requirements


  • Individuals wishing only to complete a COB certificate may enroll as a non-degree student restricted to a maximum of 9 credits per semester and a total of 15 credits.
  • An advisor can be assigned by the College of Business in the certificate program. 
  • Admission process for non-degree certificate students wishing to pursue a bachelor or associate’s degree:
  • If the student decides to pursue a bachelor or associate’s degree, admission criteria for the College of Business is initiated when the “Program Change Form” request is processed.
  • The student will then complete the regular admission process for FSU.
    Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

Tuition Fee


Funding

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