Placeholder image for Professional E-Commerce Marketing

Professional E-Commerce Marketing, Certificate

  • Application Deadline
  • Unknown
    Duration
Online
If you are employed (or hope to be employed) in a field where you need a good working knowledge of Internet-based marketing activity, the Professional E-Commerce Marketing Minor may be ideal for you. You will learn both the theory and practice of E-Commerce Marketing.
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Overview

The Professional E-Commerce Marketing Certificate will enhance your skills through courses of your choice focused on:

  • Multi-channel marketing – integrating online and offline marketing with profitable results
  • Selling online, and saving money and time for your company and your customers
  • Managing databases in a digital world
  • Mastering best practices in business-to-consumer e-commerce marketing, business-to-business e-commerce marketing, and direct marketing
  • Creation and execution of Internet marketing/advertising plans and campaigns including the basics of Web site design and implementation

You will be provided with the latest cutting edge Internet-based marketing skills that will help you, not only in E-Commerce, but also in careers such as direct marketing, advertising and professional selling.This certificate is structured for experienced professionals who wish to choose E-Commerce Marketing-related courses to enhance their career development. This certificate can be completed online.

Detailed Programme Facts

  • Programme intensity Part-time
    • Intensity Flexible
    • Part-time variant
      Flexible
  • Languages
    • English
  • Delivery mode
    Online
    • Time flexibility
      Fully structured
    • Attendance
      No Attendance
    • Teacher support
      Continuous support with feedback on request

Programme Structure

Courses include:
  • Bus to Bus E-Commerce 
  • Bus to Con E-Commerce 
  • Bus-to-Bus Advertising/IMC 
  • Interactive Media Development 
  • Principles of Marketing 
  • Direct Marketing 

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

Any person admitted to a Ferris State University degree program may enroll in courses for undergraduate COB certificates. No more than 50% of the credits in a certificate may be transferred from another institution. If a student is in a FSU degree-seeking program, the certificate will not be granted if more than 50% of the certificate credits are required in the program/major.

Tuition Fee

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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