Placeholder image for Advanced Competitive Strategy

Advanced Competitive Strategy, Short Course

  • Anytime
    Application Deadline
  • 2 months
    Duration
University rank #32 (WUR) Online
In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins.
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Overview

We will look at examples of what is acceptable behavior under the premises of EU competition and US antitrust policies and discover exciting ways of how companies can increase their returns by strategically making use of network effects and economies of size. We will further intensify our newly acquired knowledge about network effects and discuss strategies that are explicitly tailored to network markets.

 We will analyze the workings of mergers and acquisitions and, moreover, support you in considering alternative strategies that can help companies grow organically.

Accreditation

The Ludwig-Maximilians-Universität (LMU) München is the most successful university in the West German Excellence Initiative: In the second phase of the Excellence Initiative - four graduate schools, four clusters of excellence and the whose results were announced in June 2012, all applications submitted LMU were Future Concept LMUexcellent - approved. In addition, the LMU is scientifically instrumental in a Cluster of Excellence Munich University of Technology. Already in the first round of the Germany-wide competition to strengthen university research, the LMU was successful in all three funding lines.

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 2 months
    • Intensity Flexible
    • Part-time variant
      Flexible
  • Languages
    • English
  • Delivery mode
    Online
    • Time flexibility
      Fully structured
    • Attendance
      No Attendance
    • Teacher support
      Continuous support with feedback on request
    • Student interaction
      Online group works/assignments

Programme Structure

Courses include:

  • Maintaining your Customer Base
  • Determine your Prices Wisely
  • Keep Your Business Clean
  • Increase your Returns
  • Strategies in Network Markets
  • Achieve Growth with the Help of Partners
  • Grow Organically
  • Final Exam

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

Tuition Fee

  • International

    Free
    Tuition Fee
    Based on the original amount of 0 EUR per year and a duration of 2 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Funding

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