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Marketing in a Global Environment, Short Course

  • Anytime
    Application Deadline
  • 20 days
    Duration
,
Introduces marketing concepts and their use in contemporary management. Considers how individuals and firms process information to make decisions, and how firms determine and meet customer demands and needs.

About

Through lectures, discussions, case studies, and written analyses, the Marketing in a Global Environment course at The American University of Paris examines the marketing function from a strategic and functional point of view. 

Considers marketing in the US and in an international context.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 20 days
  • Credits
    4 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

For more information please visit the programme website.

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

AUP has one straight-forward online application for all of the following applicants:

  • College Students
  • Pre-College Grads
  • Adults and Professionals
  • French Language Enthusiasts (Beginner-Advanced)
  • Personal statement
  • Official transcripts
  • English language test

Tuition Fee

  • International Applies to you

    3544 EUR/full
    Tuition Fee
    Based on the original amount of 3544 EUR for the full programme and a duration of 20 days.
  • EU/EEA Applies to you

    3544 EUR/full
    Tuition Fee
    Based on the original amount of 3544 EUR for the full programme and a duration of 20 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Paris

  • 1195 - 1780 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.