Overview
Key facts:
- In the Digital Marketing and Social Media Strategy program at the New York University, we will examine best practices related to the business use of social media and digital marketing. While there will be sufficient attention given to top level strategy used by companies adopting social media and digital marketing, the course will also focus on digital analytics oriented tools: how to make organizations more intelligent in how they conduct business in the digital age.
- Measurement plays a big role in this space. Thriving in such an environment requires the understanding and leveraging of the major mega-trends of today such as digital attribution, social listening, big data and the social graph for external and internal business innovation. In our exploration of these topics, we will also examine how artificial intelligence and machine learning is transforming digital marketing.
- To close the course, we will discuss how specific firms can create a comprehensive social media and digital marketing plan and execute it.
Programme Structure
Courses include
- A Framework for Digital Marketing in the Age of AI
- Harnessing and Integrating Digital Media Channels
- Exploring Digital Marketing and Attribution Analysis
- Social Media for Awareness and Conversions
Key information
Duration
- Full-time
- 3 days
Start dates & application deadlines
- Students are enrolled on a first come, first served basis. We recommend applying as early as possible to reserve your place as space may be limited.
Language
Delivered
Disciplines
Digital Media Artificial Intelligence Machine Learning View 247 other Short Courses in Machine Learning in United StatesAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Intended for professionals with a basic familiarity with digital media strategy
Work experience
Designed for professionals with 5+ years of work experience
Tuition Fee
-
International
5400 USD/fullTuition FeeBased on the tuition of 5400 USD for the full programme during 3 days. -
National
5400 USD/fullTuition FeeBased on the tuition of 5400 USD for the full programme during 3 days.
Living costs for New York City
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.