Digital Marketing and Social Media Strategy, Short Course | New York University | New York City, United States
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Short On Campus

Digital Marketing and Social Media Strategy

3 days
Duration
5400 USD/full
5400 USD/full
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

Some traditional marketing strategies are now completely outdated, others have been deeply transformed, and new digital marketing strategies are continuously emerging based on the unprecedented access to vast amounts of information about products, firms, and consumer behavior. The Digital Marketing and Social Media Strategy programme is offered a the New York University.

Overview

Key facts:

  • In the Digital Marketing and Social Media Strategy program at the New York University, we will examine best practices related to the business use of social media and digital marketing. While there will be sufficient attention given to top level strategy used by companies adopting social media and digital marketing, the course will also focus on digital analytics oriented tools: how to make organizations more intelligent in how they conduct business in the digital age. 
  • Measurement plays a big role in this space. Thriving in such an environment requires the understanding and leveraging of the major mega-trends of today such as digital attribution, social listening, big data and the social graph for external and internal business innovation. In our exploration of these topics, we will also examine how artificial intelligence and machine learning is transforming digital marketing. 
  • To close the course, we will discuss how specific firms can create a comprehensive social media and digital marketing plan and execute it. 

Programme Structure

Courses include

  • A Framework for Digital Marketing in the Age of AI
  • Harnessing and Integrating Digital Media Channels
  • Exploring Digital Marketing and Attribution Analysis
  • Social Media for Awareness and Conversions

Key information

Duration

  • Full-time
    • 3 days

Start dates & application deadlines

You can apply for and start this programme anytime.
More details
  • Students are enrolled on a first come, first served basis. We recommend applying as early as possible to reserve your place as space may be limited.

Language

English

Delivered

On Campus

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Intended for professionals with a basic familiarity with digital media strategy

Work experience

Designed for professionals with 5+ years of work experience

Tuition Fee

To always see correct tuition fees
  • International

    5400 USD/full
    Tuition Fee
    Based on the tuition of 5400 USD for the full programme during 3 days.
  • National

    5400 USD/full
    Tuition Fee
    Based on the tuition of 5400 USD for the full programme during 3 days.

Living costs for New York City

1819 - 3968 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Digital Marketing and Social Media Strategy
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