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Digital Marketing and Social Media Strategy, Short Course

  • Anytime
    Application Deadline
  • 3 days
    Duration
University rank #28 (BCR) New York City, NY, United States
The emergence of the Internet has drastically changed various aspects of an organization’s operations. Some traditional marketing strategies are now completely outdated, others have been deeply transformed, and new digital marketing strategies are continuously emerging based on the unprecedented access to vast amounts of information about products, firms, and consumer behavior. 
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Overview

In this program, we will examine best practices related to the business use of social media and digital marketing. While there will be sufficient attention given to top level strategy used by companies adopting social media and digital marketing, the course will also focus on digital analytics oriented tools: how to make organizations more intelligent in how they conduct business in the digital age. Measurement plays a big role in this space. Thriving in such an environment requires the understanding and leveraging of the major mega-trends of today such as digital attribution, social listening, big data and the social graph for external and internal business innovation. In our exploration of these topics, we will also examine how artificial intelligence and machine learning is transforming digital marketing. To close the course, we will discuss how specific firms can create a comprehensive social media and digital marketing plan and execute it. 

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 3 days
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include

  • A Framework for Digital Marketing in the Age of AI
  • Harnessing and Integrating Digital Media Channels
  • Exploring Digital Marketing and Attribution Analysis
  • Social Media for Awareness and Conversions

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

Intended for professionals with a basic familiarity with digital media strategy

Work Experience

Designed for professionals with 5+ years of work experience

Tuition Fee

  • International

    5400 USD/full
    Tuition Fee
    Based on the original amount of 5400 USD for the full programme and a duration of 3 days.
  • National

    5400 USD/full
    Tuition Fee
    Based on the original amount of 5400 USD for the full programme and a duration of 3 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for New York City

  • 1819 - 3970 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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