• Application Deadline
  • 14 days
    Duration

About

Understanding the main functionalities of social media and how it can be used by an international company has become a necessity not only for students of business and law but other disciplines too.

The course is divided into two interconnected sections. The first section considers social media functionalities and social media strategies for marketing and corporate dialogue. You will look at a range of the major social media platforms including Facebook, LinkedIn and YouTube, and their influence and use in business contexts.

In the second part of the course, you will be introduced to the most relevant Internet standards to support data and interactions between users, both internal and external to a company or organisation.

You will have the opportunity to explore key topics in the business use of social media including Web 2.0, the main social media platforms today, social media use by international companies and organizations, corporate dialogue, and social media strategies and metrics.

Detailed Programme Facts

Programme Structure

Course Format

The course will be taught using a mixture of lectures and seminars.

Assessment

Informal assessment will take place through group discussion, classroom activities, questions and answers sessions as guided by tutor.

By the end of this course, students should be able to:

  • Demonstrate a basic knowledge of the functionalities of social media
  • Understand the key elements of a digital marketing campaign
  • Identify the digital position of a business and how to improve their visibility online
  • Execute a social media campaign and measure its impact using metrics
  • Appreciate online privacy laws and best practice for social media marketing

English Language Requirements

You need the following IELTS score:

  • Minimum required score:

    5.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

    StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

Academic Requirements

  • IELTS 5.5 (with a minimum of 5.0 in each component) or equivalent

Tuition Fee

  • International Applies to you

    1335 GBP/full
    Tuition Fee
    Based on the original amount of 1335 GBP for the full programme and a duration of 14 days.
  • EU/EEA Applies to you

    1335 GBP/full
    Tuition Fee
    Based on the original amount of 1335 GBP for the full programme and a duration of 14 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Edinburgh

  • 725 - 1170 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.