Understanding the main functionalities of social media and how it can be used by an international company has become a necessity not only for students of business and law but other disciplines too.
The Business Communication and Social Media course offered at The University of Edinburgh is divided into two interconnected sections.
By the end of this course, students should be able to:
You can apply until:
Always verify the dates on the programme website.
The first section considers social media functionalities and social media strategies for marketing and corporate dialogue. You will look at a range of the major social media platforms including Facebook, LinkedIn and YouTube, and their influence and use in business contexts.
In the second part of the course, you will be introduced to the most relevant Internet standards to support data and interactions between users, both internal and external to a company or organisation.
You need the following IELTS score:
Minimum required score:
The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.Schedule IELTS
StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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