Overview
Key facts
While many traditional retailers are struggling, ecommerce business is booming. This course from London College of Fashion will teach you the ins and outs of the online retail industry, from market research and budgeting, to launching and running your site and utilising social media platforms to promote your brand.
You will learn how to create a sustainable business model, considering online fashion industry growth rates and hotspots, market positioning and formulating a brand strategy.
Course Outcomes:
By the end of the Starting an Online Fashion Retail Business course you will have;
- Developed a brand strategy
- Decided on your niche
- Gained a good understanding of your competitors
- Knowledge of how to target your customers
- Understanding of how much it will cost to launch your brand
Programme Structure
Topics covered- Formulating a brand strategy and why personal branding is key
- Online fashion industry growth rates and hotspots
- Website analysis
- Market research and deciding your niche
- Testing your idea for less than £75
- Creating and strengthening your brand identity
- The pros and cons of online retail
- Designing and developing your online retail store
- The power of outsourcing
- Keeping customers happy
- Delivery methods
- The power of SEO and how to rank your online store in Google
- The power of social media marketing
- Utilising email marketing for your business
Key information
Duration
- Part-time
- 42 days
Start dates & application deadlines
multiple start dates
Language
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Delivered
Disciplines
Entrepreneurship Fashion, Textiles and Luxury Goods Fashion Management View 9 other Short Courses in Fashion Management in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
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Other requirements
General requirements
To fully participate in and to complete the course assignments, please make sure you have the following equipment;
- Notepad and pen
- Pencils, sketchbook or paper, eraser, ruler, etc.
- Software to prepare assignments - Powerpoint, Word, Photoshop, etc.
Technological requirements
- A desktop computer or laptop (tablets and phones can be used but some functionality will be limited)
- Headphones
- Microphone
- Webcam
- An up-to-date version of Google Chrome
- A fast and reliable internet connection - a minimum of 1Mbps is required
Tuition Fee
-
International
600 GBP/fullTuition FeeBased on the tuition of 600 GBP for the full programme during 42 days. -
National
600 GBP/fullTuition FeeBased on the tuition of 600 GBP for the full programme during 42 days.