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The Dynamics of Strategy, Short Course

  • Application Deadline
  • 6 months
    Duration
University rank #501 (WUR) Online
If you’re currently engaged in strategic decision-making, or will be in the future, or just want to learn more about strategy, The Dynamics of Strategy module from The Open University UK will stimulate your imagination and inform your judgement.

About

An understanding of the frameworks of strategy and an ability to use them imaginatively will help your organisation survive in the longer-term and perform its role more effectively. You will not be expected merely to ‘learn’ the frameworks, but to critically analyse and comment on them, sometimes in collaboration with fellow students. The The Dynamics of Strategy module from The Open University UK will also help you contribute to and better understand the dialogue of strategy at a variety of levels in your organisation.

The module provides a general introduction to strategy, some definitions of strategy and a discussion of the role of strategy in organisations. You will look at a detailed historic background to the subject of strategic management and explore both where some of the best-known strategy frameworks came from and in what situations they can be applied effectively. It is as important to understand when a particular framework will not be useful, as to know when it will. You will use the strategy process framework as the conceptual backbone of this module and the four ‘pressures’ (globalisation, industry dynamics, risk, and ethics and corporate responsibility) that will provide the key external context variables throughout the module.

There are no recipes for managing a successful organisation. However, there are actions that you can take as a manager that are more likely to help your organisation to survive and prosper. Strategy is the process of developing and implementing such actions, and as such is critical to the relative success of an organisation in its business context over time. This applies to organisations in all industries and in all parts of the world, regardless of the way strategy is undertaken. Therefore, whether you work in commercial or not-for-profit (NFP) organisations, manufacturing, services, information industries, the armed forces, government or e-business all these organisations compete for resources such as finance or for people with relevant managerial experience.

The frameworks and themes presented in this strategy module are designed to be relevant for managers everywhere. For example, although there are obvious basic structural and cultural differences between commercial and NFP organisations, we consider such differences to be less great than a decade ago. Both types of organisation now often operate globally; both are subject to financial and political risk; both now are judged by their ethical practices as well as their operational efficiency.

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 6 months
  • Credits
    30 alternative credits
  • Languages
    • English
  • Delivery mode
    Online

Programme Structure

  • The module consists of seven online units that form the core of your learning. 
  • The units are complemented by other media including extensive web-based materials, day schools, online collaboration tools, a four-day residential school (or online equivalent), student and tutor group forums, access to extensive online library facilities and feedback on marked assignments. 
  • The units provide much of the basic knowledge and understanding you need on this module.

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

This is a compulsory module of Stage 2 of the MBA (Master of Business Administration) (F61) and will be the first Stage 2 module that you study.

Tuition Fee

  • International Applies to you

    3460 GBP/full
    Tuition Fee
    Based on the original amount of 3460 GBP for the full programme and a duration of 6 months.
  • EU/EEA Applies to you

    2900 GBP/full
    Tuition Fee
    Based on the original amount of 2900 GBP for the full programme and a duration of 6 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Funding

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