An understanding of the frameworks of strategy and an ability to use them imaginatively will help your organisation survive in the longer-term and perform its role more effectively. You will not be expected merely to ‘learn’ the frameworks, but to critically analyse and comment on them, sometimes in collaboration with fellow students. The The Dynamics of Strategy module from The Open University UK will also help you contribute to and better understand the dialogue of strategy at a variety of levels in your organisation.
The module provides a general introduction to strategy, some definitions of strategy and a discussion of the role of strategy in organisations. You will look at a detailed historic background to the subject of strategic management and explore both where some of the best-known strategy frameworks came from and in what situations they can be applied effectively. It is as important to understand when a particular framework will not be useful, as to know when it will. You will use the strategy process framework as the conceptual backbone of this module and the four ‘pressures’ (globalisation, industry dynamics, risk, and ethics and corporate responsibility) that will provide the key external context variables throughout the module.
There are no recipes for managing a successful organisation. However, there are actions that you can take as a manager that are more likely to help your organisation to survive and prosper. Strategy is the process of developing and implementing such actions, and as such is critical to the relative success of an organisation in its business context over time. This applies to organisations in all industries and in all parts of the world, regardless of the way strategy is undertaken. Therefore, whether you work in commercial or not-for-profit (NFP) organisations, manufacturing, services, information industries, the armed forces, government or e-business all these organisations compete for resources such as finance or for people with relevant managerial experience.
The frameworks and themes presented in this strategy module are designed to be relevant for managers everywhere. For example, although there are obvious basic structural and cultural differences between commercial and NFP organisations, we consider such differences to be less great than a decade ago. Both types of organisation now often operate globally; both are subject to financial and political risk; both now are judged by their ethical practices as well as their operational efficiency.
You can apply until:
Always verify the dates on the programme website.
This is a compulsory module of Stage 2 of the MBA (Master of Business Administration) (F61) and will be the first Stage 2 module that you study.
StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.