Overview
Key facts
Visual merchandising is an essential element of fashion retail marketing, and is the art of designing product displays and shopping experiences that delight customers and maximise sales.
This Visual Merchandising and Display course from London College of Fashion will give you a comprehensive overview of the practical techniques and methods that are being used in the industry today, and is led by a visual merchandiser who regularly consults for top brands.
You will apply all the core skills of visual merchandising, from using colour and arrangement to capture attention, lighting techniques, use of graphics, styling mannequins, point of sale displays, seasonal displays, and sale and clearance promotions.
By the end of the course, you will have built up an impressive portfolio of fashion window designs and in-store displays, which will help you showcase your skills and personal style to potential clients or employers.
Course Outcomes
By the end of this course you will have learnt to;
Developed a good understanding of the key Visual Merchandising principles
Practised using colour, lighting and graphics in your displays
Learnt techniques to create 'hotspots' or promotions space
Gained an understanding of how to use floor layouts for excellent customer flow
Researched current merchandising trends and used these to inspire your own displays
Considered how to make your displays correspond with a brand identity
Learnt to create strong messages from your displays
Created a range of your own displays, and presented these to the group
Received hints and tips on the industry from your tutor
Programme Structure
Topics covered
- Basic principles of window dressing and visual merchandising
- Store visual merchandising and product presentation methods
- Building and creating your own Window Designs using your choice of program / medium
- Current trends in the retail industry in London
- Merchandise selection and accessories
- Merchandising techniques for garments, shoes and accessories
- Customer flow and the importance of store layout
- Colour, POS and lighting
- Mannequin handling and styling
- Creating an effective Sale & Clearance campaign
Key information
Duration
- Part-time
- 42 days
- Flexible
Start dates & application deadlines
Language
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Delivered
Disciplines
Design Fashion, Textiles and Luxury Goods Interior Design View 19 other Short Courses in Interior Design in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
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Other requirements
General requirements
To take part in the Online sessions you will need:
- An up-to-date web browser (we recommend Firefox or Chrome)
- The latest version of Java installed on your device
- Microphone and headphones (a headset with a microphone function is recommended)
- Webcam
- Strong Internet connection via WiFi or ethernet; 2G, 3G or 4G will not be sufficient
- Course Specific Materials
- Paper and pen to take notes during live sessions
Tuition Fee
-
International
440 GBP/fullTuition FeeBased on the tuition of 440 GBP for the full programme during 42 days. -
National
440 GBP/fullTuition FeeBased on the tuition of 440 GBP for the full programme during 42 days.