One of the crucial components of success when running a business is good marketing. Want to get it right? No problem. Join this course and you will learn how to research markets, gather information from customers and how to understand their behaviour. Later on you can try to develop a marketing strategy.Part of the course is focused on creating own marketing plan for actual business use.
Always verify the dates on the programme website.
You will receive an official Certificate of Attendance upon completion of your course which you may use to show evidence of the skills you have learnt during the course and have the credits accepted by your home university.
The course takes students through the key aspects of marketing in order to equip them to work successfully in a marketing department. By the end of the course students should be able to:
Principles of Marketing
The marketing mix
The marketing mix in the services sector
Company strategy and marketing
Principles of communications
Types of markets
The impact of the external and internal environment of the firm
Marketing research – Quantitative / qualitative, Primary / secondary, Questionnaires ,Focus groups
Information systems – MI, CRM
Workshop on questionnaires
Ethics in market research
Brand Management & Global Branding
Ethics in pricing
DAYS 6 & 7
Promotional techniques – Advertising, Promo, PR, Packaging, POS, Sales & Personal selling
Online marketing – Websites & blogs, Social media, Content marketing, ‘viral’ marketing, Video marketing
Latest trends – Experiential marketing, Flashmobs
DAYS 8 & 9
Ethics in promotional activities
Developing a marketing strategy
Choosing marketing techniques
Preparing a marketing plan
Integrated Marketing Communications
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.