Business Marketing Strategy, Short Course | Northwestern University | Evanston, United States
5 days
10950 USD/full
10950 USD/full
Tuition fee
Apply date
Start date


Guided by senior members of Kellogg’s marketing faculty — experts in the unique challenges of business-to-business marketing —you’ll gain exposure to their leading-edge thinking on successful business practices and explore in depth the new fundamentals of B2B marketing strategy in today’s hypercompetitive environment. The Business Marketing Strategy programme is offered at Northwestern University.


Highly interactive and focused on practical application, this program teaches you how to build customer value models that clearly articulate the value of your offerings to your target customers and market segments and focus on better meeting their requirements and preferences. In a collaborative environment with a group of peers from around the world, you’ll analyze your marketing strategies, share experiences and broaden your perspective.

During the Business Marketing Strategy program at the Northwestern University, you will:

  • Boost your marketing strategy analysis skills
  • Segment your business market
  • Build customer value models tailored to your marketplace
  • Deepen your understanding of the dynamics of marketing strategy

Programme Structure

The program focuses on four areas:

  • Creating a Market-Oriented Company

Developing a competitive marketing strategy

Developing segmentation, targeting and positioning strategies

Managing segments and customers

  • Managing Customer Value

Building customer value models

Constructing customer value propositions

Managing market offerings

Managing pricing

  • Creating and Building Business Brands

Understanding brand strategy

Sustaining customer relationships

  • Driving Organic Growth through Business Innovation

Developing and managing new products

Navigating marketing in a digital world


  • General managers
  • Marketing, product and sales managers from medium to large business-to-business firms
  • Presidents and vice presidents of marketing from smaller firms
  • Other managers who help plan and implement market-oriented business strategies

Key information


  • Full-time
    • 5 days

Start dates & application deadlines

More details
  • START: April 24 at 1:00 PM; END: April 28 at 12:00 PM
  • START: October 30 at 1:00 PM; END: November 3 at 12:00 PM




On Campus

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Tuition Fee

To always see correct tuition fees
  • International

    10950 USD/full
    Tuition Fee
    Based on the tuition of 10950 USD for the full programme during 5 days.
  • National

    10950 USD/full
    Tuition Fee
    Based on the tuition of 10950 USD for the full programme during 5 days.
  • April: $10,950
  • October: $10,950 

Living costs for Evanston

1100 - 1500 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Business Marketing Strategy
Northwestern University
Business Marketing Strategy
Northwestern University


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