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Overview
Highly interactive and focused on practical application, this program teaches you how to build customer value models that clearly articulate the value of your offerings to your target customers and market segments and focus on better meeting their requirements and preferences. In a collaborative environment with a group of peers from around the world, you’ll analyze your marketing strategies, share experiences and broaden your perspective.
During the Business Marketing Strategy program at the Northwestern University, you will:
- Boost your marketing strategy analysis skills
- Segment your business market
- Build customer value models tailored to your marketplace
- Deepen your understanding of the dynamics of marketing strategy
Programme Structure
The program focuses on four areas:
- Creating a Market-Oriented Company
Developing a competitive marketing strategy
Developing segmentation, targeting and positioning strategies
Managing segments and customers
- Managing Customer Value
Building customer value models
Constructing customer value propositions
Managing market offerings
Managing pricing
- Creating and Building Business Brands
Understanding brand strategy
Sustaining customer relationships
- Driving Organic Growth through Business Innovation
Developing and managing new products
Navigating marketing in a digital world
Audience
- General managers
- Marketing, product and sales managers from medium to large business-to-business firms
- Presidents and vice presidents of marketing from smaller firms
- Other managers who help plan and implement market-oriented business strategies
Key information
Duration
- Full-time
- 5 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
More details
- START: April 22 at 1:00 PM; END: April 26 at 12:00 PM
- START: October 28 at 1:00 PM; END: November 1 at 12:00 PM
Language
English
Delivered
On Campus
Disciplines
Business Administration Marketing View 167 other Short Courses in Marketing in United StatesAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Northwestern University and/or in United States, please visit Student Insurance Portal.
Other requirements
General requirements
Who Should Attend:
- General managers
- Marketing, product and sales managers from medium to large business-to-business firms
- Presidents and vice presidents of marketing from smaller firms
- Other managers who help plan and implement market-oriented business strategies
Tuition Fee
To always see correct tuition fees
-
International
11500 USD/fullTuition FeeBased on the tuition of 11500 USD for the full programme during 5 days. -
National
11500 USD/fullTuition FeeBased on the tuition of 11500 USD for the full programme during 5 days.
Living costs for Evanston
1100 - 1500 USD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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