Overview
Guided by Kellogg faculty — the acknowledged thought leaders in branding —you’ll gain insight into their innovative approaches and learn how to apply them in practice through real-world cases, structured exercises and an extended simulation focused on some of today’s most perplexing branding challenges.
You’ll learn how to use marketing and branding to build a profitable and enduring business and gain new insights into the importance and value of a strongly differentiated brand. You’ll come away empowered with new knowledge and skills you can apply immediately to increase customer loyalty, competitive advantage and profitability.
In the Kellogg on Branding - Creating, Building, and Rejuvenating Your Branding Strategy program at the Northwestern University, you will:
- Understand why brands matter so much and how brands create value
- Appreciate why building a strong brand is such a challenge
- Learn how to craft distinctive brand positioning and then create a brand experience by managing brand touchpoints
- Understand why brand portfolios are important and learn key frameworks for managing them
- See how to measure and evaluate your brand
- Learn how to manage a brand globally
- Develop your skills at managing a brand in a digital, social world
Programme Structure
The program focuses on the following areas:
- Creating a Brand
- Building a Brand
- Branding and the Digital World
- Special Topics in Branding
- Brand Coaching Session
Audience
- Managers who are responsible for brands and want to refine their skills
- Marketers looking to develop their capabilities in brand building
- Leaders who want to elevate the role of branding in their organization
Key information
Duration
- Full-time
- 5 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- START: May 13 at 8:30 AM; END: May 24 at 12:30 AM
- START: October 7 at 1:00 PM; END: October 11 at 12:15 PM
Language
Delivered
Disciplines
Advertising View 15 other Short Courses in Advertising in United StatesAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Northwestern University and/or in United States, please visit Student Insurance Portal.
Other requirements
General requirements
Who Should Attend:
- Managers who are responsible for brands and want to refine their skills
- Marketers looking to develop their capabilities in brand building
- Leaders who want to elevate the role of branding in their organization
Tuition Fee
-
International
9550 USD/fullTuition FeeBased on the tuition of 9550 USD for the full programme during 5 days. -
National
9550 USD/fullTuition FeeBased on the tuition of 9550 USD for the full programme during 5 days.
- May $7,950 - Live Virtual Program
- October: $9,550 - Fee includes lodging and most meals.
Living costs for Evanston
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.