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Overview
In this program, Kellogg’s world-class faculty and practitioners will show you the approaches to leading with less formal authority, managing ecosystems, developing innovations, gaining a deeper understanding of customer strategy, achieving growth through greater focus, building meaningful brands and creating extraordinary total customer experiences.
Key Benefits about the The Customer - Focused Organization programme at the Northwestern University
- Understanding the growing influence of customer focus on organizational success
- Learning to overcome obstacles to creating a truly customer-focused organizational culture
- Gaining a deeper and shared understanding of customers
- Creating innovative value, compelling differentiation and focus in global markets
- Managing ecosystems to deliver customer value
- Creating superior customer experiences
- Leading organizational change to achieve the rewards of customer focus
Programme Structure
The program focuses on the following areas:- Customer-Focused Culture and Leadership
- Growth through Customer-Focus
- Building Brands with Meaning
- Delivering Value to Customers
Audience
- Executives responsible for initiating or enhancing a company’s focus on markets and customers; key players in the development and implementation of such initiatives
- Senior marketing managers, sales managers, directors of strategic planning
- Customer experience and perception management leaders
Key information
Duration
- Full-time
- 4 days
- Part-time
- 12 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
More details
- START: May 13 at 1:00 PM; END: May 24 at 11:45 AM
- START: October 14 at 1:00 PM; END: October 17 at 11:45 AM
Language
English
Delivered
On Campus, Online
Disciplines
Entrepreneurship Management Studies Organisational Behaviour View 134 other Short Courses in Entrepreneurship in United StatesAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Northwestern University and/or in United States, please visit Student Insurance Portal.
Other requirements
General requirements
Who Should Attend:
- General managers and organizational leaders who are responsible for the cultural development and transformation of a customer-focused organization
- Senior leaders in marketing, sales, strategic planning and operations
- Customer experience, engagement, and perception management leaders
Tuition Fee
To always see correct tuition fees
-
International
9000 USD/fullTuition FeeBased on the tuition of 9000 USD for the full programme during 4 days. -
National
9000 USD/fullTuition FeeBased on the tuition of 9000 USD for the full programme during 4 days.
May: $6,500
October: $9,000 - Fee includes lodging and most meals.
Living costs for Evanston
1100 - 1500 USD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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