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Overview
It is also crucial to continuously go back to the basics and revisit organizational fundraising strategy and culture to ensure that the organization is on the right track for continued growth.
In the Fundraising & Marketing - Building Nonprofit Capacity program at the Northwestern University, you will learn from faculty and practitioner experts on topics related to strategies for growing fundraising capacity, fundraising cultures and infrastructures required for achieving fundraising goals and simply why people give. This program will also bring in a funder’s perspective to have a healthy discussion on what techniques work to attract funders for a mutually sustainable relationship.
Key benefits
- Learn about and understand the basic principles of fund generating techniques
- Identify and assess your organization's fundraising practices and culture
- Rethink the engagement strategies with the funder and donor base and the role which targeted marketing plays in it
Programme Structure
The program focuses on six areas:
- Essentials of Fundraising
- Understanding Donors/Motivation for Giving
- Using Engagement & People Resources for Fundraising Success
- Fundraising Metrics & Portfolio Management
- Grants as a Part of Your Mix of Income Sources
- Effective Social Media Strategies
Audience
- All nonprofit leaders, board members and nonprofit managers
- Public sector and government leaders who work with community programs
- Career switchers or for-profit leaders who intend on joining a nonprofit team or Board
Key information
Start dates & application deadlines
We did our best, but couldn't find the next application deadline and start date information online.
More details
The deadline for registration is 10:00 am one business day prior to the program start date.
Language
English
Delivered
Online
Disciplines
Marketing Digital Marketing View 148 other Short Courses in Marketing in United StatesAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Tuition Fee
Up to 50% scholarships are available for all of our nonprofit executive education programs for those working in nonprofit organizations.
Funding
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