Fundraising & Marketing - Building Nonprofit Capacity, Short Course | Part time online | Northwestern University | United States
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Fundraising & Marketing - Building Nonprofit Capacity

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Funders and donors are growing savvier and more sophisticated in the way they make giving choices. Hence, the need for nonprofit organizations to understand the changing ‘donor market’ and their stakeholders has become more imperative than ever. The Fundraising & Marketing - Building Nonprofit Capacity programme is offered at the Northwestern University.


It is also crucial to continuously go back to the basics and revisit organizational fundraising strategy and culture to ensure that the organization is on the right track for continued growth.

In the Fundraising & Marketing - Building Nonprofit Capacity program at the Northwestern University, you will learn from faculty and practitioner experts on topics related to strategies for growing fundraising capacity, fundraising cultures and infrastructures required for achieving fundraising goals and simply why people give. This program will also bring in a funder’s perspective to have a healthy discussion on what techniques work to attract funders for a mutually sustainable relationship.

Key benefits

  • Learn about and understand the basic principles of fund generating techniques
  • Identify and assess your organization's fundraising practices and culture
  • Rethink the engagement strategies with the funder and donor base and the role which targeted marketing plays in it

Programme Structure

The program focuses on six areas:

  • Essentials of Fundraising
  • Understanding Donors/Motivation for Giving
  • Using Engagement & People Resources for Fundraising Success
  • Fundraising Metrics & Portfolio Management
  • Grants as a Part of Your Mix of Income Sources
  • Effective Social Media Strategies


  • All nonprofit leaders, board members and nonprofit managers
  • Public sector and government leaders who work with community programs
  • Career switchers or for-profit leaders who intend on joining a nonprofit team or Board

Key information

Start dates & application deadlines

We did our best, but couldn't find the next application deadline and start date information online.
More details

The deadline for registration is 10:00 am one business day prior to the program start date.





Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Tuition Fee

Up to 50% scholarships are available for all of our nonprofit executive education programs for those working in nonprofit organizations.


Our partners

Fundraising & Marketing - Building Nonprofit Capacity
Northwestern University
Fundraising & Marketing - Building Nonprofit Capacity
Northwestern University


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