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Overview
It is also crucial to continuously go back to the basics and revisit organizational fundraising strategy and culture to ensure that the organization is on the right track for continued growth.
In the Fundraising & Marketing - Building Nonprofit Capacity program at the Northwestern University, you will learn from faculty and practitioner experts on topics related to strategies for growing fundraising capacity, fundraising cultures and infrastructures required for achieving fundraising goals and simply why people give. This program will also bring in a funder’s perspective to have a healthy discussion on what techniques work to attract funders for a mutually sustainable relationship.
Key benefits
- Learn about and understand the basic principles of fund generating techniques
- Identify and assess your organization's fundraising practices and culture
- Rethink the engagement strategies with the funder and donor base and the role which targeted marketing plays in it
Programme Structure
The program focuses on six areas:
- Essentials of Fundraising
- Understanding Donors/Motivation for Giving
- Using Engagement & People Resources for Fundraising Success
- Fundraising Metrics & Portfolio Management
- Grants as a Part of Your Mix of Income Sources
- Effective Social Media Strategies
Audience
- All nonprofit leaders, board members and nonprofit managers
- Public sector and government leaders who work with community programs
- Career switchers or for-profit leaders who intend on joining a nonprofit team or Board
Key information
Duration
- Full-time
- 3 days
Start dates & application deadlines
- StartingApply anytime.
More details
- The deadline for registration is 10:00 am one business day prior to the program start date.
Language
English
Delivered
On Campus
Disciplines
Marketing Digital Marketing View 167 other Short Courses in Marketing in United StatesAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Northwestern University and/or in United States, please visit Student Insurance Portal.
Other requirements
General requirements
Who Should Attend:
- Nonprofit leaders, board members and nonprofit managers with fundraising and/or marketing responsibilities
- Career switchers or for-profit leaders who intend on joining a nonprofit team or Board
Tuition Fee
To always see correct tuition fees
-
International
1350 USD/fullTuition FeeBased on the tuition of 1350 USD for the full programme during 3 days. -
National
1350 USD/fullTuition FeeBased on the tuition of 1350 USD for the full programme during 3 days.
- Scholarships Available
Living costs for Evanston
1100 - 1500 USD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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