Short Courses in Hospitality, Leisure & Sports

Sports Management

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Sports management includes business activities such as planning, organising, directing, controlling, budgeting, and evaluating in contexts related to different types of professional sports and physical activities. Masters in sports management build the necessary skills for managing a sports team, or the business side of a sports club in order to generate revenue. Among their future responsibilities, students should expect to gain professional expertise necessary to lead and promote sports organisations, to manage arenas and stadiums, and organise entertainment sport events.

Sports management degrees touch upon subjects like: sport facility management, athletic recruitment, sport governance, leadership and personnel management, sports marketing, sponsorship and sales.

By studying sports management, future professionals achieve skills on how to promote as well as motivate teams aiming to achieve high performance. Sports managers develop skills on how to define sports clubs management objectives based on thorough analysis of demand and supply, covering the full range of issues regarding customers, competitors, rewards system, staff evaluation and integration. Sports managers have to provide continuous training and improvement of team members/employees to achieve strategic and operational objectives.

Graduates usually find jobs in areas like: professional, collegiate, and amateur sport organisations, as well as in corporate sports firms and non-profit organisations.

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