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Influence and Persuasion in Leadership, Short Course

  • Anytime
    Application Deadline
  • 2 days
    Duration

About

Persuasion is essential to success in our professional lives. With every business challenge comes an opportunity to influence an outcome, and with an ethical application of our persuasive skills we can achieve unmatched results. Whether you need to convince clients to sign a contract, garner your colleagues’ support for a proposal, or win new business in competitive bids—persuasive skills are the driving force that will help you accomplish your goals.

The Influence and Persuasion in Leadership program from Harvard University focuses on the successful techniques that salespeople use to design compelling messages, and explore why some messages are more influential than others. Through hands-on exercises and simulations, you will improve your ability to influence and motivate others to buy products, services, and ideas.

Program Benefits

  • Appeal to an audience by analyzing and responding to their needs
  • Engage your listeners and captivate them with your message
  • Master effective persuasive techniques to motivate and influence others
  • Use logic, emotion, and credibility-based appeals to create a convincing argument
  • Design a compelling pitch that influences buy in.

Who Should Enroll

This program is designed for managers who want to strengthen their leadership and communication skills to meet strategic goals. This course is a variation of our previously offered Communicating with Influence: The Art of Persuasion, and Advanced Public Speaking: Persuasive Communication programs. If you already have taken Communicating with Influence: The Art of Persuasion, or Advanced Public Speaking: Persuasive Communication, we encourage you to consider our other communication programs.

Detailed Programme Facts

  • More details: Programs run from 9 am to 5 pm.
  • Programme intensity Full-time
    • Full-time duration 2 days
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Topics Covered

  • Managing first impressions
  • Assessing the needs of your audience
  • Designing sticky messages
  • Crafting memorable anecdotes
  • Using the building blocks of persuasion
  • Developing a strong professional presence
  • Preparing for a sales opportunity
  • Using the persuasion “formula”
  • Closing the deal

Lecturers

Steven D. Cohen is a leading expert on public speaking and effective presentation skills, who also holds faculty appointments at Harvard, the Johns Hopkins Carey Business School, and the University of Baltimore. He has been quoted in the Financial Times, Slate, and The Baltimore Sun and was featured in the BBC Radio 4 documentary, Churchill’s Secret Cabinet. 

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

  • Proficiency in written and spoken English is required for participation in all Professional Development programs.
  • Participants are expected to have a bachelor’s degree or the equivalent work experience.

Tuition Fee

  • International

    2850 USD/full
    Tuition Fee
    Based on the original amount of 2850 USD for the full programme and a duration of 2 days.
  • National

    2850 USD/full
    Tuition Fee
    Based on the original amount of 2850 USD for the full programme and a duration of 2 days.
  • In-State

    2850 USD/full
    Tuition Fee
    Based on the original amount of 2850 USD for the full programme and a duration of 2 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Cambridge

  • 1814 - 3760 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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