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Influence and Persuasion in Leadership

2 days
Duration
2150 USD/full
2150 USD/full
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

In this fast-paced and highly integrated program in Influence and Persuasion in Leadership from Harvard University, we go “inside” the persuasive mindset in an attempt to understand how and why it works.

Overview

Persuasion is essential to success in our professional lives. With every business challenge comes an opportunity to influence an outcome, and with an ethical application of our persuasive skills we can achieve unmatched results. Whether you need to convince clients to sign a contract, garner your colleagues’ support for a proposal, or win new business in competitive bids—persuasive skills are the driving force that will help you accomplish your goals.

The Influence and Persuasion in Leadership program from Harvard University focuses on the successful techniques that salespeople use to design compelling messages, and explore why some messages are more influential than others. Through hands-on exercises and simulations, you will improve your ability to influence and motivate others to buy products, services, and ideas.

Program Benefits

  • Appeal to an audience by analyzing and responding to their needs
  • Engage your listeners and captivate them with your message
  • Master effective persuasive techniques to motivate and influence others
  • Use logic, emotion, and credibility-based appeals to create a convincing argument
  • Design a compelling pitch that influences buy in.

Who Should Enroll

This program is designed for managers who want to strengthen their leadership and communication skills to meet strategic goals. This course is a variation of our previously offered Communicating with Influence: The Art of Persuasion, and Advanced Public Speaking: Persuasive Communication programs. If you already have taken Communicating with Influence: The Art of Persuasion, or Advanced Public Speaking: Persuasive Communication, we encourage you to consider our other communication programs.

Programme Structure

Topics Covered

  • Managing first impressions
  • Assessing the needs of your audience
  • Designing sticky messages
  • Crafting memorable anecdotes
  • Using the building blocks of persuasion
  • Developing a strong professional presence
  • Preparing for a sales opportunity
  • Using the persuasion “formula”
  • Closing the deal

Key information

Duration

  • Part-time
    • 2 days

Start dates & application deadlines

Language

English

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Harvard University and/or in United States, please visit Student Insurance Portal.

Other requirements

General requirements

  • Proficiency in written and spoken English is required for participation in all Professional Development programs.
  • Participants are expected to have a bachelor’s degree or the equivalent work experience.

Tuition Fee

To alway see correct tuition fees
  • International

    2150 USD/full
    Tuition Fee
    Based on the tuition of 2150 USD for the full programme during 2 days.
  • National

    2150 USD/full
    Tuition Fee
    Based on the tuition of 2150 USD for the full programme during 2 days.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Influence and Persuasion in Leadership
-
Harvard University

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