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Overview
Persuasion is essential to success in our professional lives. With every business challenge comes an opportunity to influence an outcome, and with an ethical application of our persuasive skills we can achieve unmatched results.
Whether you need to convince clients to sign a contract, garner your colleagues’ support for a proposal, or win new business in competitive bids—persuasive skills are the driving force that will help you accomplish your goals.
The Influence and Persuasion in Leadership program from Harvard University focuses on the successful techniques that salespeople use to design compelling messages, and explore why some messages are more influential than others.
Through hands-on exercises and simulations, you will improve your ability to influence and motivate others to buy products, services, and ideas.
Program Benefits
- Appeal to an audience by analyzing and responding to their needs
- Engage your listeners and captivate them with your message
- Learn foundational persuasive techniques to motivate and influence others
- Design a compelling pitch that influences buy-in
- Earn a Certificate of Completion from Harvard Division of Continuing Education
Programme Structure
Topics include:
- Managing first impressions
- Assessing the needs of your audience
- Influencing without authority
- Developing a strong virtual presence
- Using the “motivated sequence”
- Closing the deal
Key information
Duration
- Full-time
- 2 days
Start dates & application deadlines
- Starting
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Language
English
Delivered
On Campus
Campus Location
- Cambridge, United States
Disciplines
Leadership View 201 other Short Courses in Leadership in United StatesWhat students do after studying Business & Management
This information is based on LinkedIn alumni data for graduates from 2018 to 2024 and may not fully represent all career outcomes
Total alumni
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This program is designed for managers who want to strengthen their leadership and communication skills to meet strategic goals.
- A minimum of two years of professional experience and a fluid command of English are recommended.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents3200 USD / full≈ 3200 USD / full - Out-of-State3200 USD / full≈ 3200 USD / full
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Domestic
Applies to youIn-State3200 USD / full≈ 3200 USD / full
Living costs
Cambridge
United States
1814 - 3756 USD / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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