This Hotel Management - Distribution, Revenue and Demand Management offered by Coursera in partnership with ESSEC Business School covers the basics of hotel demand management, distribution, and revenue management.
You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study.
During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends.
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- The fundamentals of hotel distribution
- The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy
- Demand management: Breaking down today’s commercial silos
- Hôtel “De l'étoile” - a hotel in crisis?
More Details on Coursera Plus:
- Learn Anything: Explore any interest or trending topic, take prerequisites, and advance your skills
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- 4 months
Start dates & application deadlines
DisciplinesManagement, Organisation & Leadership Hospitality Management Tourism & Leisure View 9 other Short Courses in Tourism & Leisure in United States
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We are not aware of any academic requirements for this programme.
We are not aware of any English requirements for this programme.
- Beginner Level
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InternationalFreeTuition FeeBased on the tuition of 0 USD for the full programme during 4 months.
NationalFreeTuition FeeBased on the tuition of 0 USD for the full programme during 4 months.
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Apply and win up to €10000 to cover your tuition fees.