• Anytime
    Application Deadline
  • 4 months
    Duration

About

Market hospitality services, manage demand, and optimize revenue.

In this Hotel Management - Distribution, Revenue and Demand Management offered by Coursera in partnership with ESSEC Business School, you'll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. 

In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. 

During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. 

We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends.

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline.
  • Programme intensity Part-time
    • Average part-time duration 4 months
    • Duration description
      • Approx. 4 months to complete
      • Suggested 4 hours/week
  • Languages
    • English
  • Delivery mode
    Online
  • More information Go to the programme website

Programme Structure

Courses include:

  • The fundamentals of hotel distribution
  • The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy
  • Demand management: Breaking down today’s commercial silos
  • Hôtel “De l'étoile” - a hotel in crisis?

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

Beginner Level

Tuition Fee

7-day Free Trial on Specializations
Visit Programme Website

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.