4 months
Duration
Free
Free
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Tuition fee
Unknown
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Start date

About

Build a Hospitality Business. Prepare for a professional career in the hotel industry with this Hotel Management - Distribution, Revenue and Demand Management offered by Coursera in partnership with ESSEC Business School.

Visit the official programme website for more information

Overview

This Hotel Management - Distribution, Revenue and Demand Management offered by Coursera in partnership with ESSEC Business School covers the basics of hotel demand management, distribution, and revenue management. 

Education

You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. 

During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends.

Programme Structure

Courses include:

  • The fundamentals of hotel distribution
  • The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy
  • Demand management: Breaking down today’s commercial silos
  • Hôtel “De l'étoile” - a hotel in crisis?

More Details on Coursera Plus:

  • Learn Anything: Explore any interest or trending topic, take prerequisites, and advance your skills
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  • Flexible Learning: Learn at your own pace, move between multiple courses, or switch to a different course
  • Unlimited Certificates: Earn a certificate for every learning program that you complete at no additional cost

Key information

Duration

  • Part-time
    • 4 months

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Beginner Level

Tuition Fee

To alway see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 4 months.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 4 months.

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access. For specializations there is a 7-day Free Trial. If you invite a friend to get started on Coursera you will both get 50% off a course or the first month of a Specialization subscription.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

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Hotel Management - Distribution, Revenue and Demand Management
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