Overview

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it?

Key facts

How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, The fundamentals of hotel distribution course offered by Coursera in partnership with ESSEC Business School will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain.

Programme Structure

Courses include:

Setting the scene

The hotel business value chain
Trends and challenges

A deep dive into hotel distribution

Direct distribution: the key to hotel success

How to manage your OTA

Key information

Duration

Part-time
- 14 days
- 10 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Self-paced

Campus Location

Mountain View, United States

Disciplines

Hospitality Management View 10 other Short Courses in Hospitality Management in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

This course is aimed at learners and hospitality professionals who want to develop a foundational understanding of hotel distribution channels, including managing online platforms and optimizing booking strategies.

Tuition Fees

Additional Details

Course is free for the first 7 days. After 7 days, the course can be accessed with the Coursera Plus Subscription

Funding

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The fundamentals of hotel distribution Coursera

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