Featured byCoursera - ESSEC Business School
Overview
In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it?
Key facts
How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, The fundamentals of hotel distribution course offered by Coursera in partnership with ESSEC Business School will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain.
Acknowledgements: Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (Image-In), Gregory Halidy (Triplay).
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Visit programme websiteProgramme Structure
Courses include:
- Setting the scene
- A deep dive into hotel distribution
- Direct distribution: the key to hotel success
- How to manage your OTA
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 1 months
- 5 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Disciplines
Supply Chain Management & Logistics Hospitality Management View 52 other Short Courses in Supply Chain Management & Logistics in United StatesExplore more key information
Visit programme websiteWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
To obtain additional information about the programme, we kindly suggest that you visit the programme website, where you can find further details and relevant resources.
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Visit programme websiteTuition Fee
To always see correct tuition fees
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International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months.
- Audit: free access to course materials except graded items
- Certificate: a trusted way to showcase your skills
- A year of unlimited access with Coursera Plus $199
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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