• Application Deadline
  • 1 month
    Duration

About

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. 

With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this "The Fundamentals of Revenue Management - The Cornerstone of Revenue Strategy" Course offered by Coursera in partnership with ESSEC Business School is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management.

Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. 

Detailed Programme Facts

Programme Structure

Course Structure:

  • Getting Started with Revenue Management
  • Introduction to Segmentation
  • Introduction to Forecasting & Budgeting
  • Introduction to Pricing

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Academic Requirements

No background knowledge is required. This Hotel Management: Distribution, Revenue and Demand Management Specialization is designed for undergraduate-level students interested in pursuing careers in hospitality management.

Tuition Fee

  • International Applies to you

    49 USD/module
    Tuition Fee
    Based on the original amount of 49 USD per module and a duration of 1 months.
  • National Applies to you

    49 USD/module
    Tuition Fee
    Based on the original amount of 49 USD per module and a duration of 1 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • $49 per month to continue learning
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Funding

Check the programme website for information about funding options.

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