Hôtel De l'étoile - a hotel in crisis, Certificate

Hôtel De l'étoile - a hotel in crisis, Certificate

  • Application Deadline
  • 1 month
    Duration

About

In this "Hôtel De l'étoile - a hotel in crisis" Course offered by Coursera in partnership with ESSEC Business School, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner.

Actual data of the distribution performance, revenue management tactics, financial situation will be provided by the hotel partner.  In addition detailed information about the hotel’s competitive environment will be provided by several industry partners.  Video interviews with senior managers from the property will be used to supplement written material to create a more real world experience.

As the new Director of Business Development hired to help the hotel decide how to proceed, you will evaluate the hotel’s current policies and performance, making recommendations for improvements and and plan how best to implement them.

Detailed Programme Facts

  • Deadline and start date This course is offered on a rolling basis.
  • Programme intensity Part-time
    • Average part-time duration 1 months
    • Intensity 2 hrs/week
    • Duration description

      4 weeks of study, 2-4 hours/week

  • Languages
    • English
  • Delivery mode
    Online

Programme Structure

Course Structure:
  • Situational analysis
  • Questionning the brand?
  • Recommendations to the board Family
  • Implementation of the strategy

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Academic Requirements

No background knowledge is required. This Hotel Management: Distribution, Revenue and Demand Management Specialization is designed for undergraduate-level students interested in pursuing careers in hospitality management.

Tuition Fee

  • International Applies to you

    49 USD/module
    Tuition Fee
    Based on the original amount of 49 USD per module and a duration of 1 months.
  • National Applies to you

    49 USD/module
    Tuition Fee
    Based on the original amount of 49 USD per module and a duration of 1 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • $49 per month to continue learning
  • Go as fast as you can - the faster you go, the more you save.

Funding

Check the programme website for information about funding options.

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