
Overview
The Hôtel “De l'étoile” - a hotel in crisis , Certificate offered by Coursera in partnership with ESSEC Business School, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner.
Key facts
Actual data of the distribution performance, revenue management tactics, financial situation will be provided by the hotel partner. In addition detailed information about the hotel’s competitive environment will be provided by several industry partners. Video interviews with senior managers from the property will be used to supplement written material to create a more real world experience.
As the new Director of Business Development hired to help the hotel decide how to proceed, you will evaluate the hotel’s current policies and performance, making recommendations for improvements and and plan how best to implement them.
Get more details
Visit programme websiteProgramme Structure
Courses include:
- Situational analysis
- Questionning the brand?
- Recommendations to the board Family
- Implementation of the strategy
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 1 months
- 1 hrs/week
Start dates & application deadlines
Language
Delivered
- Self-paced
Disciplines
Hospitality Management Tourism & Leisure View 12 other Short Courses in Tourism & Leisure in United StatesExplore more key information
Visit programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
To obtain additional information about the programme, we kindly suggest that you visit the programme website, where you can find further details and relevant resources.
Make sure you meet all requirements
Visit programme websiteTuition Fee
-
International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months.
- Audit: free access to course materials except graded items
- Certificate: a trusted way to showcase your skills
- A year of unlimited access with Coursera Plus $199
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.