1 months
Duration
Free
Free
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

This Hôtel “De l'étoile” - a hotel in crisis, Certificate offered by Coursera in partnership with ESSEC Business School is part of the Hotel Management: Distribution, Revenue and Demand Management Specialization. 

Visit programme website for more information

Overview

The Hôtel “De l'étoile” - a hotel in crisis , Certificate offered by Coursera in partnership with ESSEC Business School, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner.

Key facts

Actual data of the distribution performance, revenue management tactics, financial situation will be provided by the hotel partner. In addition detailed information about the hotel’s competitive environment will be provided by several industry partners.  Video interviews with senior managers from the property will be used to supplement written material to create a more real world experience.

As the new Director of Business Development hired to help the hotel decide how to proceed, you will evaluate the hotel’s current policies and performance, making recommendations for improvements and and plan how best to implement them.

Programme Structure

Courses include:

  • Situational analysis
  • Questionning the brand?
  • Recommendations to the board Family
  • Implementation of the strategy

Key information

Duration

  • Part-time
    • 1 months
    • 1 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

To obtain additional information about the programme, we kindly suggest that you visit the programme website, where you can find further details and relevant resources.  

Tuition Fee

To always see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.
  • Audit: free access to course materials except graded items
  • Certificate: a trusted way to showcase your skills
  • A year of unlimited access with Coursera Plus $199

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Other interesting programmes for you

Our partners

Hôtel “De l'étoile” - a hotel in crisis
-
Coursera

Wishlist

Go to your profile page to get personalised recommendations!