Business Metrics for Data-Driven Companies Coursera

Overview

You will be able to recognize the most critical business metrics and distinguish them from mere data.

At the Business Metrics for Data-Driven Companies course offered by Coursera in partnership with Duke University, you’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs.

Key facts

Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies.