• Anytime
    Application Deadline
  • 1 month
    Duration

About

In this Business Metrics for Data-Driven Companies offered by Coursera in partnership with Duke University, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. 

You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. 

Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. 

You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies.

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 1 months
    • Duration description
      • Approx. 14 hours to complete
      • Suggested: 4 weeks, 3-5 hours per week
  • Languages
    • English
  • Delivery mode
    Online
  • More information Go to the programme website

Programme Structure

Courses include:

  • About This Specialization and Course
  • Introducing Business Metrics
  • Working in the Business Data Analytics Marketplace
  • Going Deeper into Business Metrics
  • Applying Business Metrics to a Business Case Study

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.