Sustainable Innovation for Subsistence Marketplaces Coursera

Overview

This Sustainable Innovation for Subsistence Marketplaces course offered by Coursera in partnership with University of Illinois focuses on understanding subsistence marketplaces and designing business solutions for the billions of people living in poverty in the global marketplace.

Key facts

• To develop understanding of these markets, we use exercises to that enable learners to view the world from the eyes of subsistence consumers and entrepreneurs, facilitate bottom‐up understanding generated by participants, and provide insights from extensive research.

• More broadly, the course uses the context of extreme resource constraints  to learn about the bottom-up approach pioneered through the Subsistence Marketplaces Initiative   and apply it in broadly. 

• A parallel project will focus on understanding a specific need in a subsistence marketplace, and designing a solution and an enterprise plan for implementation.

What you'll learn

• Develop an understanding of subsistence marketplaces.

• Design solutions for subsistence marketplaces.

• Develop enterprise plans to implement solutions for subsistence marketplaces.

• Apply the bottom-up approach for subsistence marketplaces as well as other contexts.

Skills you'll gain

• Entrepreneurship

• Market Research

• Design and Product

• People Analysis

• Research and Design