Sustainable Business Enterprises Coursera

Overview

This Sustainable Business Enterprises offered by Coursera in partnership with University of Illinois at Urbana Champaign will explore current challenges and opportunities facing firms in the area of environmental sustainability. It will begin with an introduction to sustainability, with a particular focus on how environmental sustainability is relevant to business.

Key facts

• Topics such as unsustainable consumption/consumer behavior, market research on sustainable product design  , and sustainable value chains and communications will be covered. 

• We will also cover the bottom-up approach in terms of immersion, emersion, and design as applied to sustainable business enterprise. 

• The course concludes with a summary of insights on global challenges in business, with particular focus on poverty and the environment.

You will be able to: 

• Understand the importance of sustainability for business 

• Analyze specific topics including consumer behavior, market research, product design, value chains and communications using the sustainability lens in business 

• Design solutions and develop enterprise plans for sustainable business initiatives 

• Apply the bottom-up approach for sustainable business initiatives in varied contexts

Skills you'll gain

• Innovation

• Socioeconomics

• New Product Development

• Corporate Sustainability

• Environmental Social And Corporate Governance (ESG)

• Value Propositions

• Business Strategies

• Business

• Market Research

• Design Thinking

• Consumer Behaviour

• Customer Analysis

• Environmental Issue

• Market Opportunities

• Communication Strategies

• Product Design