Digital Marketing Analytics in Theory Coursera

Overview

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space.

The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Marketing Analytics in Theory course offered by Coursera in partnership with University of Illinois is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world.

What you'll learn

• Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals

• Understand frameworks and approaches to measuring consumers’ digital actions

• Learn to evaluate and choose appropriate web analytics tools and techniques

• Earn familiarity with the unique measurement opportunities and challenges presented by New Media

Skills You Will Gain

• Business Analysis

• Data Analysis

• Marketing

• Social Media

• Data Visualization