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Overview
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space.
The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily.
The Digital Marketing Analytics in Practice course offered by Coursera in partnership with University of Illinois is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world.
You will be able to:
- Identify the web analytic tool right for your specific needs
- Understand valid and reliable ways to collect, analyze, and visualize data from the web
- Utilize data in decision making for agencies, organizations, or clients
Skills you'll gain
- Data Analysis
- Data Management
- Marketing
- Data Visualization
- Data Analysis Software
- Market Research
- Business Communication
Programme Structure
Courses include:
- Course Overview and The Art of Analytics
- Storytelling with Data
- Bellabeat Case Study
- The Future of Analytics
Key information
Duration
- Part-time
- 7 days
- 10 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Campus Location
- Mountain View, United States
Disciplines
Digital Marketing Data Analytics View 176 other Short Courses in Data Analytics in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Beginner level
- No prior experience required
Tuition Fees
Additional Details
Course is free for the first 7 days. After 7 days, the course can be accessed with the Coursera Plus Subscription
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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