• Anytime
    Application Deadline
  • 3 months
    Duration

About

Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. 

Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. 

Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan.

In the final capstone project of this Marketing Strategy offered by Coursera in partnership with IE - Business School you will develop a Marketing Plan for a product or service.

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline.
  • Programme intensity Part-time
    • Average part-time duration 3 months
    • Duration description
      • Approx. 3 months to complete
      • Suggested 7 hours/week
  • Languages
    • English
  • Delivery mode
    Online
  • More information Go to the programme website

Programme Structure

Courses include:

  • Market Research and Consumer Behavior
  • Positioning: What you need for a successful Marketing Strategy
  • Marketing Mix Fundamentals
  • The Marketing Plan
  • Marketing Strategy Capstone Project

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

Beginner Level

Tuition Fee

7-day Free Trial on Specializations
Visit Programme Website

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.