Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service.
Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place.
Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan.
In the final capstone project of this Marketing Strategy offered by Coursera in partnership with IE - Business School you will develop a Marketing Plan for a product or service.
StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.