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Overview
Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start?
Key facts
Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan.
In the final capstone project of the Marketing Strategy with this Marketing Strategy Specialization offered by Coursera in partnership with IE Business School, you will develop a Marketing Plan for a product or service.
Programme Structure
Courses include:
Market Research
Consumer Behavior
Positioning: What you need for a successful Marketing Strategy
Marketing Mix
The Marketing Plan
Marketing Strategy Capstone Project
Key information
Duration
- Part-time
- 2 months
- 10 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Mountain View, United States
Disciplines
Marketing Management View 19 other Short Courses in Marketing Management in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Beginner Level
- No prior experience required.
- This specialization is aimed at learners and professionals who want to develop a comprehensive understanding of marketing fundamentals and build practical skills in creating and presenting effective marketing strategies and plans.
Tuition Fees
Additional Details
Course is free for the first 7 days. After 7 days, the course can be accessed with the Coursera Plus Subscription
Funding
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