Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service.
This Marketing Strategy Marketing Strategy Specialization offered by Coursera in partnership with IE - Business School..
Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success.
Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan.
In the final capstone project you will develop a Marketing Plan for a product or service.
This specialization contains five courses with each course taking four weeks to complete.
Check the programme website for information about funding options.
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