Marketing Strategy, Specialization

Marketing Strategy, Specialization

  • Application Deadline
  • 5 months
    Duration
This Marketing Strategy Specialization offered by Coursera in partnership with IE - Business School. Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start?

About

Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. 

This Marketing Strategy Marketing Strategy Specialization offered by Coursera in partnership with IE - Business School..

Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. 

Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan.

In the final capstone project you will develop a Marketing Plan for a product or service.

Detailed Programme Facts

  • Deadline and start date  This course is offered on a rolling basis.
  • Programme intensity Part-time
    • Average part-time duration 5 months
    • Duration description

      This specialization contains five courses with each course taking four weeks to complete.

  • Languages
    • English
  • Delivery mode
    Online

Programme Structure

Courses:
  • Market Research and Consumer Behavior
  • Positioning: What you need for a successful Marketing Strategy
  • Marketing Mix Fundamentals
  • The Marketing Plan
  • Marketing Strategy Capstone Project

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Academic Requirements

For more information, please visit the program website.

Tuition Fee

  • International Applies to you

    49 USD/full
    Tuition Fee
    Based on the original amount of 49 USD for the full programme and a duration of 5 months.
  • National Applies to you

    49 USD/full
    Tuition Fee
    Based on the original amount of 49 USD for the full programme and a duration of 5 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • $49 per month to continue learning
  • Go as fast as you can - the faster you go, the more you save.

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

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