4.2 Read 93 reviews
Overview
With the help of this Integrated Marketing Communications - Advertising, Public Relations, Digital Marketing and more course offered by Coursera in partnership with IE Business School, you'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others.
IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing.
What you'll learn:- Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.
- Learn the theories on how advertising works and how consumers make decisions.
- Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.
- Know the elements, latest trends and tools used for a marketing communications mix.
Programme Structure
Courses include:
- Recent Trends in the Market
- How to Run a Successful Marketing Communications Campaign
- IMC Planning Process
- Consumer Decision Making Process
- Advertising Management & Design
- Marketing Communications Mix
Key information
Duration
- Part-time
- 7 days
- 10 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Mountain View, United States
Disciplines
Public Relations Digital Marketing Advertising View 11 other Short Courses in Public Relations in United StatesWhat students do after studying
Join for free or log in to access our complete career info list.
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Beginner level
- No previous experience necessary
- This course is aimed at learners and marketing professionals who want to develop skills in planning and evaluating marketing communication strategies to build strong brands and effectively reach consumers.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residentsFree - Out-of-StateFree
-
Domestic
Applies to youIn-StateFree
Additional Details
- This short course is included with Coursera Plus subscription
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
Improve page content