About

This Digital Marketing offered by Coursera in partnership with University of Illinois at Urbana Champaign explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. 

When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.

In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015.

Detailed Programme Facts

Programme Structure

Courses include:

  • Marketing in a Digital World
  • Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
  • Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
  • Digital Marketing Channels: The Landscape
  • Digital Marketing Channels: Planning
  • Marketing in an Analog World
  • Digital Marketing Capstone

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

Beginner Level

Tuition Fee

7-day Free Trial on Specializations
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Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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