• Anytime
    Application Deadline
  • 8 months
    Duration
This Digital Marketing offered by Coursera in partnership with University of Illinois at Urbana Champaign explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing.
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Overview

This Digital Marketing Specialization gives you the opportunity to try out a course in a Master’s degree to get a feel for the full experience. If you complete the course, it can potentially count towards credit if you enroll to the iMBA Master of Business Administration.

Master strategic marketing concepts and tools to address brand communication in a digital world.

When you complete the Digital Marketing offered by Coursera in partnership with University of Illinois at Urbana Champaign you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.

Take an online course from a full Master’s degree for less than $100

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline.
  • Programme intensity Part-time
    • Average part-time duration 8 months
    • Part-time variant
      Flexible
    • Duration description
      • Approx. 8 months to complete
      • Suggested 5 hours/week
  • Languages
    • English
  • Delivery mode
    Online
    • Time flexibility
      Self-paced

Programme Structure

Courses include:

  • Marketing in a Digital World
  • Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
  • Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
  • Digital Media and Marketing Principles
  • Digital Media and Marketing Strategies
  • Marketing in an Analog World
  • Digital Marketing Capstone

Details on Coursera Plus:

  • Learn Anything: Explore any interest or trending topic, take prerequisites, and advance your skills
  • Save money: Spend less money on your learning if you plan to take multiple courses this year
  • Flexible Learning: Learn at your own pace, move between multiple courses, or switch to a different course
  • Unlimited Certificates: Earn a certificate for every learning program that you complete at no additional cost

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

Beginner Level

  • No prior experience required.

Tuition Fee

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access. For specializations there is a 7-day Free Trial. If you invite a friend to get started on Coursera you will both get 50% off a course or the first month of a Specialization subscription.

Visit Programme Website

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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