Highlights
Tuition fee
Free
Free
Unknown
Tuition fee
Free
Free
Unknown
Duration
4 months
Duration
4 months
Apply date
Anytime
Unknown
Apply date
Anytime
Unknown
Start date
Anytime
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Start date
Anytime
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About

This Digital Marketing Specialization offered by Coursera in partnership with University of Illinois at Urbana Champaign explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing.

Visit programme website for more information

Overview

When you complete the Digital Marketing Specialization offered by Coursera in partnership with University of Illinois at Urbana Champaign you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.

Skills you'll gain

  • Marketing
  • Social Media
  • Data Analysis
  • Market Research
  • Advertising
  • Communication
  • Strategy
  • Business Analysis
  • Data Management
  • Brand Management
  • Data Visualization
  • Data Analysis Software

Prepare for a career as a Social Media Strategist / Specialist

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Illinois Urbana-Champaign

Programme Structure

Courses include:

  • Marketing in a Digital World
  • Digital Marketing Analytics in Theory
  • Digital Marketing Analytics in Practice
  • Digital Media and Marketing Strategies
  • Marketing in an Analog World
  • Digital Marketing Capstone

Key information

Duration

  • Part-time
    • 4 months
    • 1 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Campus Location

  • Mountain View, United States

What students do after studying

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Beginner Level

  • No prior experience required.

Tuition Fee

To always see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 4 months.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 4 months.
  • Coursera Plus: Subscribe to build job-ready skills from world-class institutions.
  • $59/month, cancel anytime or $399/year with 14-day money-back guarantee

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

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