
Overview
When you complete the Digital Marketing Specialization offered by Coursera in partnership with University of Illinois at Urbana Champaign you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
Skills you'll gain
- Marketing
- Social Media
- Data Analysis
- Market Research
- Advertising
- Communication
- Strategy
- Business Analysis
- Data Management
- Brand Management
- Data Visualization
- Data Analysis Software
Prepare for a career as a Social Media Strategist / Specialist
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Illinois Urbana-Champaign
Get more details
Visit programme websiteProgramme Structure
Courses include:
- Marketing in a Digital World
- Digital Marketing Analytics in Theory
- Digital Marketing Analytics in Practice
- Digital Media and Marketing Strategies
- Marketing in an Analog World
- Digital Marketing Capstone
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 4 months
- 1 hrs/week
Start dates & application deadlines
Language
Delivered
Campus Location
- Mountain View, United States
Disciplines
Digital Marketing View 113 other Short Courses in Digital Marketing in United StatesExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Beginner Level
- No prior experience required.
Make sure you meet all requirements
Visit programme websiteTuition Fee
-
International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 4 months. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 4 months.
- Coursera Plus: Subscribe to build job-ready skills from world-class institutions.
- $59/month, cancel anytime or $399/year with 14-day money-back guarantee
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.