• Anytime
    Application Deadline
  • 2 months


They are the largest supplier of Maintenance, Repair and Operations (MRO) products. Millions of businesses and institutions worldwide rely on Grainger for pumps, motors, hand tools, janitorial supplies, fasteners and much more. In 2014, they had sales of US Dollar 9.96 Billion, and e-commerce accounts for about 35-40% of sales. 

 This Digital Marketing Capstone Course offered by Coursera in partnership with University of Illinois at Urbana Champaign.

They are the Number 13 retailer in terms on e-commerce sales in the Top 500 list for US and Canada. 

You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization (Marketing in a Digital World, Digital Analytics for Marketing Professionals, and Digital Marketing Channels) and apply them to a real business problem. The Capstone project will be 6 weeks long. You must take the Capstone project class after taking all the other courses in this Specialization.

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 2 months
    • Duration description

      6 weeks

  • Languages
    • English
  • Delivery mode
  • More information Go to the programme website

Programme Structure

  • Course Overview & Module 1 Client/Brand Analysis
  • Module 2 The Consumer Decision Journey
  • Module 3 Collect and Analyze Data
  • Module 4 The Channel and Content Strategy

    English Language Requirements

    This programme requires students to demonstrate proficiency in English.

    Tuition Fee

    • International Applies to you

      49 USD/module
      Tuition Fee
      Based on the original amount of 49 USD per module and a duration of 2 months.
    • National Applies to you

      49 USD/module
      Tuition Fee
      Based on the original amount of 49 USD per module and a duration of 2 months.
    We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
    The programme is self-paced and the cost per month is 49$.


    Check the programme website for information about funding options.

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