• Anytime
    Application Deadline
  • 2 months
    Duration

About

The Digital Marketing Capstone offered by Coursera in partnership with University of Illinois at Urbana Champaign is the culminating project in the Digital Marketing Specialization. 

You will be working on a problem specified by the Digital Marketing team at Grainger, to develop a channel strategy to increase sales of Bosch power tools on Grainger.com. 

You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization and apply them to a real business problem. The Capstone project will be 6 weeks long. You must take the Capstone project class after taking all the other courses in this Specialization.

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline.
  • Programme intensity Part-time
    • Average part-time duration 2 months
    • Duration description
      • Approx. 19 hours to complete
      • Suggested: 6 weeks of study, 5-7 hours/week
  • Languages
    • English
  • Delivery mode
    Online
  • More information Go to the programme website

Programme Structure

Courses include:

  • Client/Brand Analysis
  • The Consumer Decision Journey
  • Collect and Analyze Data
  • The Channel and Content Strategy

    English Language Requirements

    This programme may require students to demonstrate proficiency in English.

    Funding

    Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

    StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

    The Global Study Awards: get funded with up to £10,000 to study abroad

    Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.