Digital Marketing Capstone, Certificate

  • Application Deadline
  • 2 months
    Duration
  • English
    Language

About

They are the largest supplier of Maintenance, Repair and Operations (MRO) products. Millions of businesses and institutions worldwide rely on Grainger for pumps, motors, hand tools, janitorial supplies, fasteners and much more. In 2014, they had sales of US Dollar 9.96 Billion, and e-commerce accounts for about 35-40% of sales. 

 This Digital Marketing Capstone Course offered by Coursera in partnership with University of Illinois at Urbana Champaign.

They are the Number 13 retailer in terms on e-commerce sales in the Top 500 list for US and Canada. 

You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization (Marketing in a Digital World, Digital Analytics for Marketing Professionals, and Digital Marketing Channels) and apply them to a real business problem. The Capstone project will be 6 weeks long. You must take the Capstone project class after taking all the other courses in this Specialization.

Detailed Programme Facts

Programme Structure

Courses:
  • Course Overview & Module 1 Client/Brand Analysis
  • Module 2 The Consumer Decision Journey
  • Module 3 Collect and Analyze Data
  • Module 4 The Channel and Content Strategy

    English Language Requirements

    This programme requires students to demonstrate proficiency in English.

    Schedule IELTS

    Academic Requirements

    For more information, please visit the program website.

    Tuition Fee

    • International Applies to you

      49 USD/module
      Tuition Fee
      Based on the original amount of 49 USD per module and a duration of 2 months.
    • National Applies to you

      49 USD/module
      Tuition Fee
      Based on the original amount of 49 USD per module and a duration of 2 months.
    We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
    • $49 per month to continue learning
    • Go as fast as you can - the faster you go, the more you save.

    Funding

    Check the programme website for information about funding options.

    StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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    Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.