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Overview
Key facts
To begin with you will learn the fundamental Art Direction skills. This will include the principles of visual communication, semiotics and the significance of analysing trends and campaign case studies. You will continue with an exercise in idea generation and development by making your own concept board. This will form the creative basis, from which you will successfully design and evaluate a campaign.
By undertaking practical exercises you will learn how to create concepts for photo-shoots and TV adverts. With expert advice and guidance from your tutors, you will receive valuable advice about working as a professional Art Director and discuss the ways in which the role changes across a variety of creative industries.
Course outcomes
At the end of the Art Direction course at the University of the Arts London (UAL), you will have learnt the skills and principles of Art Direction and be able to effectively respond a client brief. You will have developed your confidence in generating creative ideas and communicating these visually in a successful, unique and professional manner.
Programme Structure
Courses include:
- Principles of Visual Communication
- Art Direction in Editorial and Advertising
- Working as an Art Director: Principles and Practical Exercise
- Development of Concept and Mood Boards
- Producing an Integrated Campaign
- How Text and Images Work Together
- How to Form a Creative Team
- The New Frontiers of Advertising Communication
Key information
Duration
- Full-time
- 3 days
- Part-time
- 3 days
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
multiple start dates
Language
English
Delivered
On Campus, Online
Disciplines
Visual Arts Art History View 56 other Short Courses in Art History in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Who Should Attend
- Anyone who wants to explore the principles of art direction. It's likely you work in marketing, advertising, graphics, PR, sales, brand management, editorial, fashion, design or photography.
Courses Level: All Levels welcome
Technological requirements
Notebook and Pen
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of the Arts London (UAL) and/or in United Kingdom, please visit Student Insurance Portal.
Tuition Fee
To always see correct tuition fees
-
International
720 GBP/fullTuition FeeBased on the tuition of 720 GBP for the full programme during 3 days. -
National
720 GBP/fullTuition FeeBased on the tuition of 720 GBP for the full programme during 3 days.
Living costs for London
1137 - 2157 GBP /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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