Art Direction, Short Course | Online (optional) | University of the Arts London (UAL) | London, United Kingdom
3 days
720 GBP/full
720 GBP/full
Tuition fee
Apply date
Start date


Join the Art Direction course at the University of the Arts London (UAL) and learn about the skills and processes required to work as a Professional Art Director. From the initial generation of ideas through to the successful delivery of an advertising campaign.


Key facts

To begin with you will learn the fundamental Art Direction skills. This will include the principles of visual communication, semiotics and the significance of analysing trends and campaign case studies. You will continue with an exercise in idea generation and development by making your own concept board. This will form the creative basis, from which you will successfully design and evaluate a campaign.

By undertaking practical exercises you will learn how to create concepts for photo-shoots and TV adverts. With expert advice and guidance from your tutors, you will receive valuable advice about working as a professional Art Director and discuss the ways in which the role changes across a variety of creative industries.

Course outcomes

At the end of the Art Direction course at the University of the Arts London (UAL), you will have learnt the skills and principles of Art Direction and be able to effectively respond a client brief. You will have developed your confidence in generating creative ideas and communicating these visually in a successful, unique and professional manner.

Programme Structure

Courses include:

  • Principles of Visual Communication
  • Art Direction in Editorial and Advertising
  • Working as an Art Director: Principles and Practical Exercise
  • Development of Concept and Mood Boards
  • Producing an Integrated Campaign
  • How Text and Images Work Together
  • How to Form a Creative Team
  • The New Frontiers of Advertising Communication

Key information


  • Full-time
    • 3 days
  • Part-time
    • 3 days

Start dates & application deadlines

You can apply for and start this programme anytime.
More details

multiple start dates




On Campus, Online

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of the Arts London (UAL) and/or in United Kingdom, please visit Student Insurance Portal.

Other requirements

General requirements

Who Should Attend

  • Anyone who wants to explore the principles of art direction. It's likely you work in marketing, advertising, graphics, PR, sales, brand management, editorial, fashion, design or photography.

Courses Level: All Levels welcome

Technological requirements

Notebook and Pen

Tuition Fee

To always see correct tuition fees
  • International

    720 GBP/full
    Tuition Fee
    Based on the tuition of 720 GBP for the full programme during 3 days.
  • National

    720 GBP/full
    Tuition Fee
    Based on the tuition of 720 GBP for the full programme during 3 days.

Living costs for London

1137 - 2157 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


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