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Overview
Key facts
To begin with you will learn the fundamental Art Direction skills. This will include the principles of visual communication, semiotics and the significance of analysing trends and campaign case studies. You will continue with an exercise in idea generation and development by making your own concept board. This will form the creative basis, from which you will successfully design and evaluate a campaign.
By undertaking practical exercises you will learn how to create concepts for photo-shoots and TV adverts. With expert advice and guidance from your tutors, you will receive valuable advice about working as a professional Art Director and discuss the ways in which the role changes across a variety of creative industries.
Course outcomes
- At the end of the Art Direction course at the University of the Arts London (UAL), you will have learnt the skills and principles of Art Direction and be able to effectively respond a client brief.
- You will have developed your confidence in generating creative ideas and communicating these visually in a successful, unique and professional manner.
Programme Structure
Courses include:
- Visual Communication
- Art Direction in Editorial and Advertising
- Working as an Art Director: Principles and Practical Exercise
- Development of Concept and Mood Boards
- Producing an Integrated Campaign
- How Text and Images Work Together
- How to Form a Creative Team
- The New Frontiers of Advertising Communication
Key information
Duration
- Full-time
- 3 days
- Part-time
- 3 days
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
Multiple start dates
Language
English
IELTS 4.5
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- 4.9/5 student rating
Delivered
On Campus, Online
Campus Location
- London, United Kingdom
Disciplines
Visual Arts Art History View 143 other Short Courses in Visual Arts in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
IELTS 4.5
Prepare for Your English Test
Cathoven AI IELTS Preparation AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
Who Should Attend
- Anyone who wants to explore the principles of art direction. It's likely you work in marketing, advertising, graphics, PR, sales, brand management, editorial, fashion, design or photography.
Courses Level: All Levels welcome
Technological requirements
Notebook and Pen
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents720 GBP / full≈ 720 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents720 GBP / full≈ 720 GBP / full
Living costs
London
United Kingdom
1137 - 2157 GBP / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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