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Short Course Online

Art Direction

University of the Arts London (UAL)

4 days
Duration
595 GBP/full
595 GBP/full
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

Join the 4 day Art Direction course at the University of the Arts London (UAL) and learn about the skills and processes required to work as a Professional Art Director. From the initial generation of ideas through to the successful delivery of an advertising campaign.

Overview

To begin with you will learn the fundamental Art Direction skills. This will include the principles of visual communication, semiotics and the significance of analysing trends and campaign case studies. You will continue with an exercise in idea generation and development by making your own concept board. This will form the creative basis, from which you will successfully design and evaluate a campaign.

By undertaking practical exercises you will learn how to create concepts for photo-shoots and TV adverts. With expert advice and guidance from your tutors, you will receive valuable advice about working as a professional Art Director and discuss the ways in which the role changes across a variety of creative industries.

Course outcomes

At the end of the Art Direction course at the University of the Arts London (UAL), you will have learnt the skills and principles of Art Direction and be able to effectively respond a client brief. You will have developed your confidence in generating creative ideas and communicating these visually in a successful, unique and professional manner.

Programme Structure

Courses include:

  • Principles of Visual Communication
  • Art Direction in Editorial and Advertising
  • Working as an Art Director: Principles and Practical Exercise
  • Development of Concept and Mood Boards
  • Producing an Integrated Campaign
  • How Text and Images Work Together
  • How to Form a Creative Team
  • The New Frontiers of Advertising Communication

Key information

Duration

  • Part-time
    • 4 days

Start dates & application deadlines

Language

English

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Who Should Attend

  • Anyone who wants to explore the principles of art direction. It's likely you work in marketing, advertising, graphics, PR, sales, brand management, editorial, fashion, design or photography.

Courses Level: All Levels welcome

Technological requirements

Notebook and Pen

Tuition Fee

To alway see correct tuition fees
  • International

    595 GBP/full
    Tuition Fee
    Based on the tuition of 595 GBP for the full programme during 4 days.
  • EU/EEA

    595 GBP/full
    Tuition Fee
    Based on the tuition of 595 GBP for the full programme during 4 days.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

Art Direction
-
University of the Arts London (UAL)

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