• Anytime
    Application Deadline
  • 1 month
    Duration
In this five-week Digital Marketing, Social Media And Analytics - An Omnichannel Strategy program from IE - Business School, you will be introduced to these new digital marketing concepts through four core modules and gain firsthand experience in implementing the latest marketing strategies.

About

During this Digital Marketing, Social Media And Analytics - An Omnichannel Strategy course from IE - Business School you will nderstand the context and characteristics of the different digital channels used in communications and marketing.

What does it offer?

Isolated marketing channels now need a higher level of strategic, organizational, and technological integration in order to function effectively and meet the ever-growing demands of hyper-connected consumers. 

The complexity of marketing decisions has grown significantly in the last decade. In the program, you will be introduced to new digital marketing concepts and gain first-hand experience in implementing the latest marketing strategies.

What will you learn during this program?

  • Integrate the different digital and non-digital channels within the wider marketing plan of an organization,
  • Understand the implications of creative, technological and human resources that each of the channels entails.
  • Conduct data analysis to measure the effectiveness and profitability of campaigns across the different digital channels.
  • Understand current trends in digital marketing and how to incorporate them into a strategic marketing plan.

Our resources and techniques:

  • Through the use of the latest technology
  • Live sessions with professors
  • Appearances by guest experts
  • Support throughout the program 
  • Practice and graded assessment
  • Analysis and discussion of case studies

Detailed Programme Facts

  • More details:
    • 25 Sep - 01 Nov 
    • 29 Jan - 06 Mar
    • 20 May - 26 Jun
  • Programme intensity Part-time
    • Average part-time duration 1 months
    • Intensity 6 hrs/week
    • Duration description
      More than a month; 6-8 hours on average per week
  • Languages
    • English
  • Delivery mode
    Online
  • More information Go to the programme website

Programme Structure

Modules included:

  • Module 1: The Six Steps Of The Customer Journey
  • Module 2: Becoming Omnichannel
  • Module 3: Using Data Analytics To Enhance The Customer Experience
  • Module 4: Looking To The Future

Audience

This High Impact Online Program is aimed at professionals seeking to update their knowledge in digital marketing and its integration within a wider marketing strategy across multiple channels.

Lecturers

Professor Pedro Moreno de los Ríos has extensive experience as a digital business executive in B2B and B2C environments, specializing in sales and marketing, as well as digital business development, omnichannel e-commerce strategies, inbound marketing, SEM, SEO, CRO, and more. 

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Tuition Fee

  • International

    1850 EUR/full
    Tuition Fee
    Based on the original amount of 1850 EUR for the full programme and a duration of 1 months.
  • EU/EEA

    1850 EUR/full
    Tuition Fee
    Based on the original amount of 1850 EUR for the full programme and a duration of 1 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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