Why this Digital Marketing, Social Media and Analytics - An Omnichannel Strategy from the IE - Business School?
Get to know all digital marketing channels
How they work, pros and cons, tools, costs and segmentation capabilities.
Identify your buyer persona
As your most valuable customer segment in order to focus your strategy on it.
Learn the stages in the customer journey, what channels are best used in each of them and why. Design an efficient omnichannel strategy that will maximize profit in the shortest term.
Execute an omnichannel strategy consisting of seo, sem & social media campaigns, using real money and the most popular tools.
Measure the economic results of your strategy and optimize it.
Anticipate to future digital marketing trends and technologies and acquire a competitive advantage over other marketing professionals.
Who is this program designed for?
Looking for an update and to gain a deeper understanding of digital marketing channels in order to be able to maximize profit and boost their career.
Willing to coordinate a marketing team, design a profitable marketing strategy and supervise its execution.
Developing a digital business or a project where digital marketing is key to scale up their growth; who need the knowledge and skills to design a profitable strategy.
- The Buyer Persona and the Customer Journey
- An Omnichannels Strategy
- The Digital Marketing of the Future
We are not aware of any academic requirements for this programme.
We are not aware of any English requirements for this programme.
International1950 EUR/fullTuition FeeBased on the tuition of 1950 EUR for the full programme during 1 months.
EU/EEA1950 EUR/fullTuition FeeBased on the tuition of 1950 EUR for the full programme during 1 months.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Updated in the last 3 months
Check the official programme website for potential updates.