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Certificate Online

Digital Marketing, Social Media and Analytics - An Omnichannel Strategy

IE University

1 months
Duration
1950 EUR/full
1950 EUR/full
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

Marketing has evolved to a point where independent, isolated marketing channels now need a higher level of strategic, organizational and technological integration in order to function effectively and meet the ever-growing demands of hyper-connected consumers. Join the Digital Marketing, Social Media and Analytics - An Omnichannel Strategy from the IE - Business School to learn more.

Overview

Why this Digital Marketing, Social Media and Analytics - An Omnichannel Strategy from the IE - Business School?

Get to know all digital marketing channels

How they work, pros and cons, tools, costs and segmentation capabilities.

Identify your buyer persona

As your most valuable customer segment in order to focus your strategy on it.

Customer journey

Learn the stages in the customer journey, what channels are best used in each of them and why. Design an efficient omnichannel strategy that will maximize profit in the shortest term.

Omnichannel strategy

Execute an omnichannel strategy consisting of seo, sem & social media campaigns, using real money and the most popular tools.

Measure

Measure the economic results of your strategy and optimize it.

Marketing trends

Anticipate to future digital marketing trends and technologies and acquire a competitive advantage over other marketing professionals.

Who is this program designed for?

Marketing professionals

Looking for an update and to gain a deeper understanding of digital marketing channels in order to be able to maximize profit and boost their career.

Executives

Willing to coordinate a marketing team, design a profitable marketing strategy and supervise its execution.

Entrepreneurs

Developing a digital business or a project where digital marketing is key to scale up their growth; who need the knowledge and skills to design a profitable strategy.

Programme Structure

Modules included:

  • The Buyer Persona and the Customer Journey
  • An Omnichannels Strategy
  • Analytics
  • The Digital Marketing of the Future

Audience

 

Lecturers

 

Key information

Duration

  • Part-time
    • 1 months
    • Flexible

Start dates & application deadlines

More details
  • Sep 30 - Nov 6

Language

English

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Tuition Fee

To alway see correct tuition fees
  • International

    1950 EUR/full
    Tuition Fee
    Based on the tuition of 1950 EUR for the full programme during 1 months.
  • EU/EEA

    1950 EUR/full
    Tuition Fee
    Based on the tuition of 1950 EUR for the full programme during 1 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

Our partners

Digital Marketing, Social Media and Analytics - An Omnichannel Strategy
-
IE University

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