Digital Marketing, Social Media and Analytics - An Omnichannel Strategy

Overview

Key facts

Why this Digital Marketing, Social Media and Analytics - An Omnichannel Strategy from the IE - Business School?

Get to know all digital marketing channels

How they work, pros and cons, tools, costs and segmentation capabilities.

Identify your buyer persona

As your most valuable customer segment in order to focus your strategy on it.

Customer journey

Learn the stages in the customer journey, what channels are best used in each of them and why. Design an efficient omnichannel strategy that will maximize profit in the shortest term.

Omnichannel strategy

Execute an omnichannel strategy consisting of seo, sem & social media campaigns, using real money and the most popular tools.

Measure

Measure the economic results of your strategy and optimize it.

Marketing trends

Anticipate to future digital marketing trends and technologies and acquire a competitive advantage over other marketing professionals.

Who is this program designed for?

Marketing professionals

Looking for an update and to gain a deeper understanding of digital marketing channels in order to be able to maximize profit and boost their career.

Executives

Willing to coordinate a marketing team, design a profitable marketing strategy and supervise its execution.

Entrepreneurs

Developing a digital business or a project where digital marketing is key to scale up their growth; who need the knowledge and skills to design a profitable strategy.