• Anytime
    Application Deadline
  • 4 months
    Duration

About

This Search Engine Optimization (SEO) offered by Coursera in partnership with UC Davis will teach you to optimize website content for the best possible search engine ranking. 

You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. 

Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline.
  • Programme intensity Part-time
    • Average part-time duration 4 months
    • Duration description
      • Approx. 4 months to complete
      • Suggested 6 hours/week
  • Languages
    • English
  • Delivery mode
    Online
  • More information Go to the programme website

Programme Structure

Courses include:

  • Introduction to Search Engine Optimization
  • Search Engine Optimization Fundamentals
  • Optimizing a Website for Search
  • Advanced Content and Social Tactics to Optimize SEO
  • Advanced Search Engine Optimization Strategies
  • Website Optimization Client Report Project

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

General Requirements

Beginner Level

  • At least 2 years of business experience.

Work Experience

At least 2 year(s) of work experience are required.

Tuition Fee

7-day Free Trial on Specializations
Visit Programme Website

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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