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Overview
You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies.
Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed.
The Search Engine Optimization (SEO) specialization offered by Coursera in partnership with UC Davis culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.
What You Will Learn
- Complete a competitive analysis on a webpage
- Develop a solid approach for achieving a productive and successful relationship with your client
- Create influencer relationships and collaborations and analyze data to see which content gets the most shares
- Create a final report of your findings and recommendations for SEO and present your recommendations to your client
Programme Structure
Courses include:
- Google SEO
- Optimizing a Website for Google Search
- Advanced Content and Social Tactics to Optimize SEO
- Google SEO Capstone Project
Key information
Duration
- Part-time
- 2 months
- 10 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Mountain View, United States
Disciplines
Computer Sciences Web Technologies & Cloud Computing Digital Marketing View 75 other Short Courses in Digital Marketing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Beginner Level
- At least 2 years of business experience.
- To obtain additional information about the programme, we kindly suggest that you visit the programme website, where you can find further details and relevant resources.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
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International Applies to you
Applies to youNon-residentsFree - Out-of-StateFree
Additional Details
Audit: free access to course materials except graded items|Certificate: a trusted way to showcase your skills|A year of unlimited access with Coursera Plus $199
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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