The Introduction to Advertising course of Boston University explores the history, nature, function, and social and economic aspects of advertising: ethical responsibilities, psychological appeals, marketing, media, research, product analysis, creative strategies, and agency operation.
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- Students prepare a comprehensive advertising plan including a marketing strategy and speculative advertising campaign.
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- 42 days
Start dates & application deadlines
- Apply before , International
DisciplinesMarketing Media Studies & Mass Media Digital Marketing View 152 other Masters in Marketing in United States
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We are not aware of any academic requirements for this programme.
- Students are expected to have English proficiency levels equivalent to or higher than 84 on the internet-based TOEFL (iBT) or 7 on the International English Language Testing System (IELTS).
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International2920 USD/fullTuition FeeBased on the tuition of 2920 USD for the full programme during 42 days.
National2920 USD/fullTuition FeeBased on the tuition of 2920 USD for the full programme during 42 days.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.