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Overview
The programme
The Introduction to Advertising course of Boston University eplores the history, nature, function, and social and economic aspects of advertising: ethical responsibilities, psychological appeals, marketing, media research, product analysis, creative strategies, and agency operation.
Programme Structure
- Students prepare a comprehensive advertising plan including a marketing strategy and speculative advertising campaign.
Key information
Duration
- Part-time
- 1 months
Start dates & application deadlines
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
More details
Language
English
Credits
4 SCH
Delivered
Online
Disciplines
Advertising View 15 other Short Courses in Advertising in United StatesAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- BU Alert phone number
- Financial obligation
- Immunization
- Local address
Tuition Fee
To always see correct tuition fees
-
International
3180 USD/fullTuition FeeBased on the tuition of 3180 USD for the full programme during 1 months. -
National
3180 USD/fullTuition FeeBased on the tuition of 3180 USD for the full programme during 1 months.
Funding
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