A Scientific Approach to Innovation Management Coursera

Overview

How can innovators understand if their idea is worth developing and pursuing? In this course, we lay out a systematic process to make strategic decisions about innovative product or services that will help entrepreneurs, managers and innovators to avoid common pitfalls. 

A Scientific Approach to Innovation Management course offered by Coursera in partnership with Bocconi teaches students to assess the feasibility of an innovative idea through problem-framing techniques and rigorous data analysis labelled ‘a scientific approach’. 

Students will also be shown the implications of a scientific approach to innovation management through a wide range of examples and case studies.

About this course:

The course covers the basics of data analysis, beginning with the distinction between correlation and causality. It teaches how to make predictions using regression analysis and links these methods to the scientific approach, explaining their role in scientific decision-making and how they support managerial decisions. Real examples of companies using data to guide innovation decisions are included. The course concludes this section by discussing how to interpret analyses and results critically, emphasizing what can truly be learned from the analyses and when results should be interpreted cautiously and critically.