• Anytime
    Application Deadline
  • 2 months
    Duration

About

This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use.

 In this UX Research at Scale - Surveys, Analytics, Online Testing offered by Coursera in partnership with University of Michigan, learners will learn the basics of UX survey research and conduct a survey of their own design!

Learners will be introduced to techniques for gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies. We will discuss how these techniques work, when they can be applied, and what can be learned by using them.

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline.
  • Programme intensity Part-time
    • Average part-time duration 2 months
    • Duration description
      • Approx. 21 hours to complete
      • Suggested: 8 hours/week
  • Languages
    • English
  • Delivery mode
    Online
  • More information Go to the programme website

Programme Structure

Courses include:

  • When and How to Use Surveys
  • Asking the Right People (Coverage Error)
  • Getting Answers (Nonresponse error)
  • Writing Questions (Measurement Error)
  • About Research at Scale
  • Behavioral Analytics

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

General Requirements

Beginner Level

Tuition Fee

7-day Free Trial on Specializations
Visit Programme Website

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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