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    Application Deadline
  • 2 months
    Duration
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Overview

This UX Research at Scale - Surveys, Analytics, Online Testing offered by Coursera in partnership with University of Michigan will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use. In this course, learners will learn the basics of UX survey research and conduct a survey of their own design!

Learners will be introduced to techniques for gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies. We will discuss how these techniques work, when they can be applied, and what can be learned by using them.

What You’ll Learn:

  • Learn how web analytics works and how to analyze analytics data
  • Understand how to develop A-B tests, before/after, and multivariate experiments
  • Learn how to set up and analyze remote unmoderated testing studies
  • Analyze and report on large scale user experience studies  Learn about the different types and uses of surveys in UX research
  • Understand the survey population: when to sample, when to recruit
  • Develop a survey instrument that meets your requirements
  • Analyze and report on surveys
  • Learn to critique user surveys

Detailed Programme Facts

Programme Structure

Courses include:

  • When and How to Use Surveys
  • Asking the Right People (Coverage Error)
  • Getting Answers (Nonresponse error)
  • Writing Questions (Measurement Error)
  • About Research at Scale
  • Behavioral Analytics
  • Remote Testing
  • A/B Testing and Preference Testing

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

Beginner Level

Tuition Fee

7-day Free Trial on Specializations
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Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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