Featured byCoursera - University of Michigan
Overview
This UX Research at Scale - Surveys, Analytics, Online Testing offered by Coursera in partnership with University of Michigan will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use. In this course, learners will learn the basics of UX survey research and conduct a survey of their own design!
Learners will be introduced to techniques for gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies. We will discuss how these techniques work, when they can be applied, and what can be learned by using them.
What You’ll Learn:
- Learn how web analytics works and how to analyze analytics data
- Understand how to develop A-B tests, before/after, and multivariate experiments
- Learn how to set up and analyze remote unmoderated testing studies
- Analyze and report on large scale user experience studies Learn about the different types and uses of surveys in UX research
- Understand the survey population: when to sample, when to recruit
- Develop a survey instrument that meets your requirements
- Analyze and report on surveys
- Learn to critique user surveys
Get more details
Visit programme websiteProgramme Structure
Courses include:
- When and How to Use Surveys
- Asking the Right People (Coverage Error)
- Getting Answers (Nonresponse error)
- Writing Questions (Measurement Error)
- About Research at Scale
- Behavioral Analytics
- Remote Testing
- A/B Testing and Preference Testing
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Disciplines
User Experience Design Web Technologies & Cloud Computing Data Analytics View 80 other Short Courses in User Experience Design in United StatesExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Beginner level
- No previous experience necessary
Make sure you meet all requirements
Visit programme websiteTuition Fee
To always see correct tuition fees
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International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 days. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 days.
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Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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