Digital Marketing Strategy RMIT University

Overview

With the rise of new digital platforms like Uber and freelancer.com, and an increasingly competitive and globalised business market, it’s never been more important to understand audience targeting, how to grow your brand, and how to optimise and measure the success of campaigns. You can’t have a thriving business without a high-performing digital marketing strategy. 

In the Digital Marketing Strategy from RMIT University, you'll gain an effective toolkit to execute an effective and successful digital marketing strategy and learn the skills required to enhance every phase of the marketing funnel. You’ll get an appreciation for all aspects of digital marketing, from identifying customer behaviour and segmentation to cracking SEO strategies and social media campaigns.

How does it work 

Learn the theory, then get hands-on identifying customer behaviour and segmentation, understanding SEO strategies and driving social-media campaigns. You'll learn how to amplify messages online, along with the grounding to set up your digital marketing strategy. 

Throughout this course, you'll create an integrated marketing plan, gaining experience in identifying personas and product unique selling propositions (USPs), mapping the customer journey, developing campaign objectives, and creating a channel plan. You'll be supported by industry experts and mentors, as well as working with a dynamic community of learners from a range of careers and backgrounds.