• Anytime
    Application Deadline
  • 2 months
    Duration

About

Why learn Digital Marketing Strategy from RMIT University

With the rise of new digital platforms like Uber and freelancer.com, and an increasingly competitive and globalised business market, it’s never been more important to understand audience targeting, how to grow your brand and how to optimise and measure the success of campaigns. You can’t have a thriving business without a high performing digital marketing strategy. And that’s not hyperbole.

In this introductory course, you’ll get an appreciation for all aspects of digital marketing, from identifying customer behaviour and segmentation, to cracking SEO strategies and social-media campaigns.

How does it work

Learn the theory, then get hands-on identifying customer behaviour and segmentation, understanding SEO strategies and driving social-media campaigns. In this course, you’ll learn how to amplify messages online, along with the grounding to set up your digital marketing strategy. 

You'll be supported by industry experts and mentors, as well as working with a dynamic community of learners from a range of careers and backgrounds.

Skills learned
  • Analyse key components of marketing in the digital economy
  • Identify and articulate critical customer groups
  • Evaluate fundamentals of effective SEO and SEM
  • Identify critical components of paid and organic social media marketing
  • Design and develop digital marketing strategies using key digital tactics and techniques

Detailed Programme Facts

Programme Structure

Modules include:

  • What is digital marketing and who is your audience?
  • Define your messaging
  • How will customers find you?
  • Building an audience
  • Measuring your campaigns and plan your strategy
  • Review and what's next

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

No entry requirements

Tuition Fee

  • International

    990 AUD/full
    Tuition Fee
    Based on the original amount of 990 AUD for the full programme and a duration of 2 months.
  • National

    990 AUD/full
    Tuition Fee
    Based on the original amount of 990 AUD for the full programme and a duration of 2 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.