Placeholder image for Digital Marketing Strategy

Digital Marketing Strategy, Short Course

  • Anytime
    Application Deadline
  • 2 months
    Duration
University rank #238 (QS) Online
Everything you need to develop and roll out successful digital marketing strategies with this Digital Marketing Strategy from RMIT University.
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Overview

With the rise of new digital platforms like Uber and freelancer.com, and an increasingly competitive and globalised business market, it’s never been more important to understand audience targeting, how to grow your brand and how to optimise and measure the success of campaigns. You can’t have a thriving business without a high performing digital marketing strategy. 

In the Digital Marketing Strategy introductory course from RMIT University, you’ll get an appreciation for all aspects of digital marketing, from identifying customer behaviour and segmentation, to cracking SEO strategies and social-media campaigns.

How does it work

Learn the theory, then get hands-on identifying customer behaviour and segmentation, understanding SEO strategies and driving social-media campaigns. You'll learn how to amplify messages online, along with the grounding to set up your digital marketing strategy. 

Throughout this course, you'll create an integrated marketing plan, gaining experience in identifying personas and product unique selling propositions (USPs), mapping the customer journey, developing campaign objectives, and creating a channel plan. You'll be supported by industry experts and mentors, as well as working with a dynamic community of learners from a range of careers and backgrounds.

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 2 months
    • Duration description

      6 weeks (5-8 hours per week)

  • Languages
    • English
  • Delivery mode
    Online

Programme Structure

Modules include:

  • What is digital marketing and who is your audience?
  • Define your messaging
  • How will customers find you?
  • Building an audience
  • Measuring your campaigns and plan your strategy
  • Review and what's next

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

To enroll in the courses, you must be 18 years or older.

Tuition Fee

  • International

    990 AUD/full
    Tuition Fee
    Based on the original amount of 990 AUD for the full programme and a duration of 2 months.
  • National

    990 AUD/full
    Tuition Fee
    Based on the original amount of 990 AUD for the full programme and a duration of 2 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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