• Anytime
    Application Deadline
  • 1 month
    Duration

About

Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets?

This Introduction to Intellectual Property offered by Coursera in partnership with from University of Pennsylvania will introduce the various types of U.S. intellectual property: patents, which cover inventions and process innovations; copyright, which protects original works of authorship; and trademarks, which protect a business’ commercial identity as the source of valuable goods and services. 

You will then explore case studies of how global businesses have used intellectual property law to generate enormous value from these intangible assets.

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline.
  • Programme intensity Part-time
    • Average part-time duration 1 months
    • Duration description
      • Approx. 8 hours to complete
      • Suggested: 4 weeks, 3-4 hours/week
  • Languages
    • English
  • Delivery mode
    Online
  • More information Go to the programme website

Programme Structure

Courses include:

  • Existing Intellectual Property Protection in the U.S.
  • Philosophical and Economic Justifications of IP Rights
  • Alternatives to Intellectual Property Law
  • Case Studies in Intellectual Property

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

Beginner Level

  • This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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