
Overview
Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets?
This Introduction to Intellectual Property offered by Coursera in partnership with from University of Pennsylvania will introduce the various types of U.S. intellectual property: patents, which cover inventions and process innovations; copyright, which protects original works of authorship; and trademarks, which protect a business’ commercial identity as the source of valuable goods and services. You will then explore case studies of how global businesses have used intellectual property law to generate enormous value from these intangible assets.
What you will learn
- Identify the various forms of intellectual property protection available under U.S. Law
- Differentiate the advantages and disadvantages of intellectual property administration
- Analyze effective intellectual property strategies through case studies
- Examine alternatives to formal intellectual property protections
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Visit programme websiteProgramme Structure
Courses include:
- Existing Intellectual Property Protection in the U.S.
- Philosophical and Economic Justifications of IP Rights
- Alternatives to Intellectual Property Law
- Case Studies in Intellectual Property
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 1 days
Start dates & application deadlines
Language
Delivered
Disciplines
Patent & Intellectual Property Law Legal Studies View 7 other Short Courses in Patent & Intellectual Property Law in United StatesExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Beginner Level
- This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
Make sure you meet all requirements
Visit programme websiteTuition Fee
-
International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 days. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 days.
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Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.