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  • 1 month
    Duration
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Overview

Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets?

This Introduction to Intellectual Property offered by Coursera in partnership with from University of Pennsylvania will introduce the various types of U.S. intellectual property: patents, which cover inventions and process innovations; copyright, which protects original works of authorship; and trademarks, which protect a business’ commercial identity as the source of valuable goods and services. You will then explore case studies of how global businesses have used intellectual property law to generate enormous value from these intangible assets.

What you will learn

  • Identify the various forms of intellectual property protection available under U.S. Law
  • Differentiate the advantages and disadvantages of intellectual property administration
  • Analyze effective intellectual property strategies through case studies
  • Examine alternatives to formal intellectual property protections

Detailed Programme Facts

Programme Structure

Courses include:

  • Existing Intellectual Property Protection in the U.S.
  • Philosophical and Economic Justifications of IP Rights
  • Alternatives to Intellectual Property Law
  • Case Studies in Intellectual Property

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

Beginner Level

  • This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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