Publishing Part 3

Overview

Publishers are continually needing to consider: What to publish? Some establish a limited repertoire of publication activities, focusing on academic books, novels, westerns, romance novels, text and educational books, informative or self-help books or material on specific topics such as health and wellbeing, ostrich farming etc., fashion or gardening magazines, music scores etc. 

Other publishers will engage in a wider range of activities, publishing books, journals, monographs and newspapers in their different branches. The nature of the publishing enterprise will determine what kinds of texts they will publish, and how they choose which texts to publish. Whilst it can be taken alone, this course is ideally studied as a follow on from Publishing I and II.

Aims of the Publishing Part 3 course from Warnborough College

• Understand the important considerations that affect the decision of what to publish.

• Prepare a plan for developing and producing a new publication.

• Manage financial requirements for the production of a new publication.

• Develop procedures for management of staff and other resources in a publishing business, small or large.

• Demonstrate insight into the different types of potential risks in a publishing business, including legal, financial and health risks.

• Develop an improved capacity to work effectively with authors

• Develop procedures for the management of production, and distribution of a publication.