Operational Business Management Part 1

Overview

Managing a horticultural business successfully is not easy. Learn about the business side of horticulture, including how to plan and implement effective strategies for your business and/or services. This is a module in the Royal Horticultural Society’s Master of Horticulture.

Develop an ability to formulate and evaluate strategy as well as to ensure effective business performance in today’s fast changing social, political and economic environment, for horticultural enterprises within one sector of the horticulture industry.

Aims of the Operational Business Management Part 1 course from Warnborough College

• Explain the economic environment in which horticultural business operates.

• Appraise the impact of external influences.

• Establish the type of information required for operations in both commercial businesses and service organisations.

• Examine the process and analyse approaches to strategic planning.

• Examine the process and analyse approaches to strategy formation and implementation.

• Prepare a business plan.

• Assess the importance of business control systems utilising IT integration into financial management; prepare, read and interpret annual statements, appreciate the importance of budgetary control.

• Identify the benefits involved when preparing marketing plans; analyse organisational strengths, weaknesses, opportunities and threats.

• Formulate customer-orientated and realisable strategies for selected markets