Overview
Join the Advertising and Promotions course from Warnborough College and learn how to write and use effective advertising copy, and to plan and manage an appropriate promotional campaign for any product or service, in any industry.
Course Aims
- Analyse a market and understand what prompts people to choose one product or service over another.
- Determine the promotional effort on an identified target market.
- Explain how to organise and/or conduct displays.
- Plan an advertising program.
- Review a promotions campaign.
- Explain how to choose and develop marketing of new products and services.
- Explain how to organise and/or conduct promotions.
- Develop a sales approach for a product or service which has a difficult sales history.
- Plan a sales staff training program
- Develop different advertisements and different promotional leaflets or brochures
- Describe promotional and advertising techniques using electronic media, in particular the phone and the internet.
- Determine an appropriate direct mailing campaign.
- Design a show/exhibition stand
- Explain how to organise or conduct shows
Programme Structure
The content the ten lessons is as outlined below:
- Analysing the Market
- Target Marketing
- Display and Display Techniques
- Advertising and Promotions Strategy
- New Product Development
- Sales Techniques – General
- Writing Advertisement
- Electronic Marketing -Telephone & Email
- Direct Mailing
- Exhibitions & Shows
Key information
Duration
- Full-time
- 10 days
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
- You can start the course whenever is convenient for you.
Language
English
Delivered
Blended
- Self-paced
Disciplines
Advertising View 8 other Short Courses in Advertising in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Warnborough College and/or in United Kingdom, please visit Student Insurance Portal.
Other requirements
General requirements
This course is designed as a program to first help you understand the marketing world, then to assist you in making decisions and developing skills in marketing. Emphasis is placed on profitability and efficiency!
Tuition Fee
To always see correct tuition fees
-
International
395 GBP/fullTuition FeeBased on the tuition of 395 GBP for the full programme during 10 days. -
National
395 GBP/fullTuition FeeBased on the tuition of 395 GBP for the full programme during 10 days.
Living costs for Canterbury
660 - 1140 GBP /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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