Overview
Join the Advertising and Promotions course from Warnborough College and learn how to write and use effective advertising copy, and to plan and manage an appropriate promotional campaign for any product or service, in any industry.
Course Aims
- Analyse a market and understand what prompts people to choose one product or service over another.
- Determine the promotional effort on an identified target market.
- Explain how to organise and/or conduct displays.
- Plan an advertising program.
- Review a promotions campaign.
- Explain how to choose and develop marketing of new products and services.
- Explain how to organise and/or conduct promotions.
- Develop a sales approach for a product or service which has a difficult sales history.
- Plan a sales staff training program
- Develop different advertisements and different promotional leaflets or brochures
- Describe promotional and advertising techniques using electronic media, in particular the phone and the internet.
- Determine an appropriate direct mailing campaign.
- Design a show/exhibition stand
- Explain how to organise or conduct shows
Programme Structure
The content the ten lessons is as outlined below:
- Analysing the Market
- Target Marketing
- Display and Display Techniques
- Advertising and Promotions Strategy
- New Product Development
- Sales Techniques – General
- Writing Advertisement
- Electronic Marketing -Telephone & Email
- Direct Mailing
- Exhibitions & Shows
Key information
Duration
- Full-time
- 10 days
Start dates & application deadlines
- You can start the course whenever is convenient for you.
Language
Delivered
- Self-paced
Disciplines
Advertising View 7 other Short Courses in Advertising in United KingdomWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
This course is designed as a program to first help you understand the marketing world, then to assist you in making decisions and developing skills in marketing. Emphasis is placed on profitability and efficiency!
Tuition Fee
-
International
395 GBP/fullTuition FeeBased on the tuition of 395 GBP for the full programme during 10 days. -
National
395 GBP/fullTuition FeeBased on the tuition of 395 GBP for the full programme during 10 days.