Overview
This E-Commerce course from Warnborough College focuses on the internet; but covers other aspects of e-commerce as well. This course is excellent for managers and marketing people who are good with general marketing but are not very sure about marketing on the web.
Lesson Aims
- Recognise the nature and scope of e commerce
- Differentiate between successful and unsuccessful e commerce operations, and identify key factors in their success or failure
- Develop strategies for promotion of business activity using broad e commerce tools.
- Monitor and adjust e commerce strategies on a web site in order to improve performance with respect to stated goals.
- Develop strategies that will cause growth in Web Site exposure.
- Distinguish between alternative e commerce tools for managing the supply of goods and services, and the flow of cash.
- Develop methods for managing change within the e commerce context.
- Manage risk within the e commerce context in order to minimise the impact of problems that emerge.
Programme Structure
Lessons:
- Success & Failure: What makes a web site commercially successful? Relaxing with technology, what can go wrong, site visibility, interactivity of a site, etc
- Promotional Strategies: Internet differences; Internet code of conduct, marketing management, target marketing, categories of url’s (search engines, ffa’s, directories etc)
- Optimizing Web Site Potential: Monitoring visitors, Ground rules keep changing, Meta tags, Evaluation services, Submission services, etc
- Increasing Web Site Exposure: Developing a marketing plan, Promoting a site, Forms of advertising, Types of Marketing (Affiliate marketing; Free Content Marketing; Drive in Marketing, Buzz Marketing and User Group Marketing.)
- Automating Supply of Goods, Services and Cash flow: Ways to process payment; Ways to supply goods or services.
- Managing Constant Change
- Dealing with E Commerce Problems
Key information
Duration
- Part-time
- 4 days
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
- You can start the course whenever is convenient for you.
Language
English
Delivered
Online
- Self-paced
Disciplines
Information Technology (IT) Commerce View 73 other Short Courses in Information Technology (IT) in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
This course is excellent for managers and marketing people who are good with general marketing but are not very sure about marketing on the web.
Tuition Fee
To always see correct tuition fees
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International
395 GBP/fullTuition FeeBased on the tuition of 395 GBP for the full programme during 4 days. -
National
395 GBP/fullTuition FeeBased on the tuition of 395 GBP for the full programme during 4 days.
Funding
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