Unknown
Duration
395 GBP/full
395 GBP/full
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

Develop an ability to manage commercial transactions electronically, particularly via the internet. While the E-Commerce course from Warnborough College is concerned with marketing, management and processing; the primary concern is marketing.

Overview

This E-Commerce course from Warnborough College focuses on the internet; but covers other aspects of e-commerce as well. This course is excellent for managers and marketing people who are good with general marketing but are not very sure about marketing on the web.

Lesson Aims

  • Recognise the nature and scope of e commerce
  • Differentiate between successful and unsuccessful e commerce operations, and identify key factors in their success or failure
  • Develop strategies for promotion of business activity using broad e commerce tools.
  • Monitor and adjust e commerce strategies on a web site in order to improve performance with respect to stated goals.
  • Develop strategies that will cause growth in Web Site exposure.
  • Distinguish between alternative e commerce tools for managing the supply of goods and services, and the flow of cash.
  • Develop methods for managing change within the e commerce context.
  • Manage risk within the e commerce context in order to minimise the impact of problems that emerge.

Programme Structure

Lessons:

  • Success & Failure: What makes a web site commercially successful? Relaxing with technology, what can go wrong, site visibility, interactivity of a site, etc
  • Promotional Strategies: Internet differences; Internet code of conduct, marketing management, target marketing, categories of url’s (search engines, ffa’s, directories etc)
  • Optimizing Web Site Potential: Monitoring visitors, Ground rules keep changing, Meta tags, Evaluation services, Submission services, etc
  • Increasing Web Site Exposure: Developing a marketing plan, Promoting a site, Forms of advertising, Types of Marketing (Affiliate marketing; Free Content Marketing; Drive in Marketing, Buzz Marketing and User Group Marketing.)
  • Automating Supply of Goods, Services and Cash flow: Ways to process payment; Ways to supply goods or services.
  • Managing Constant Change
  • Dealing with E Commerce Problems

Key information

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Warnborough College and/or in United Kingdom, please visit Student Insurance Portal.

Tuition Fee

To alway see correct tuition fees
  • International

    395 GBP/full
    Tuition Fee
    Based on the tuition of 395 GBP for the full programme
  • National

    395 GBP/full
    Tuition Fee
    Based on the tuition of 395 GBP for the full programme

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

E-Commerce
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Warnborough College

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