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Overview
Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO).
At the Introduction to Search Engine Optimization course offered by Coursera in partnership with UC Davis, you will be introduced to the foundational elements of how the most popular search engine, Google, works, how the SEO landscape is constantly changing and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from Google. We hope this taste of SEO, will entice you to continue through the Specialization!
Skills You Will Gain
- Search Algorithm
- Search Engine Optimization (SEO)
- Mathematical Optimization
- Semantics
Programme Structure
Courses include:
- Getting Started to SEO
- Evolution of SEO
- Current SEO Best Practices
- SEO of Today, Tomorrow and Beyond & Course Wrap-Up
Key information
Duration
- Part-time
- 14 days
- 10 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Campus Location
- Mountain View, United States
Disciplines
Information Technology (IT) Computer Sciences Data Science & Big Data View 156 other Short Courses in Information Technology (IT) in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Beginner level
- At least 1 year of business experience.
- To obtain additional information about the programme, we kindly suggest that you visit the programme website, where you can find further details and relevant resources.
Tuition Fees
Additional Details
Course is free for the first 7 days. After 7 days, the course can be accessed with the Coursera Plus Subscription
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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