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Overview
Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. By taking the Optimizing a Website for Google Search course offered by Coursera in partnership with UC Davis, you will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
Skills You Will Gain
- Keyword Research
- Marketing
- Content Marketing
- Mathematical Optimization
What you'll learn
- Use keyword research to select best keywords to optimize your website in search results
- Examine how to analyze, organize, create, and build content utilizing various strategies
- Use best practices to develop a high quality local SEO approach
- Develop a solid approach for achieving a productive and successful relationship with your client
Programme Structure
Courses include:
- Optimizing a Website for Google Search
- Advanced SEO Strategies
- What Kind of Content Will Resonate with Your Customers?
- Content Analysis
- Mobile/App SEO and Metrics & KPIs
- Creating an SEO Campaign
Key information
Duration
- Part-time
- 7 days
- 10 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Mountain View, United States
Disciplines
Web Technologies & Cloud Computing View 404 other Short Courses in Web Technologies & Cloud Computing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Intermediate Level
- At least 2 years of business or marketing experience and has conducted initial keyword search activities.
- This course is aimed at learners and marketing professionals who want to develop practical SEO skills, including keyword research, website optimization, content strategy, and stakeholder communication to improve search visibility and performance.
Tuition Fees
Additional Details
Course is free for the first 7 days. After 7 days, the course can be accessed with the Coursera Plus Subscription
Funding
Improve page content