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Overview
Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. By taking the Optimizing a Website for Search course offered by Coursera in partnership with UC Davis, you will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
Skills You Will Gain
- Keyword Research
- Marketing
- Content Marketing
- Mathematical Optimization
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Visit official programme websiteProgramme Structure
Courses include:
- Optimizing a Website for Google Search
- Advanced SEO Strategies
- Mobile/App SEO and Metrics & KPIs
- Creating an SEO Campaign
Check out the full curriculum
Visit official programme websiteKey information
Duration
- Part-time
- 1 months
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Disciplines
Informatics & Information Technology Computer Sciences Web Technologies & Cloud Computing View 343 other Short Courses in Informatics & Information Technology in United StatesExplore more key information
Visit official programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Intermediate Level
- At least 2 years of business or marketing experience and has conducted initial keyword search activities.
Make sure you meet all requirements
Visit official programme websiteTuition Fee
To always see correct tuition fees
-
International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months.
You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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