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Overview
Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. By taking the Optimizing a Website for Search course offered by Coursera in partnership with UC Davis, you will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
Skills You Will Gain
- Keyword Research
- Marketing
- Content Marketing
- Mathematical Optimization
Programme Structure
Courses include:
- Optimizing a Website for Google Search
- Advanced SEO Strategies
- Mobile/App SEO and Metrics & KPIs
- Creating an SEO Campaign
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Mountain View, United States
Disciplines
Information Technology (IT) Computer Sciences Web Technologies & Cloud Computing View 186 other Short Courses in Information Technology (IT) in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Intermediate Level
- At least 2 years of business or marketing experience and has conducted initial keyword search activities.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residentsFree - Out-of-StateFree
Additional Details
- Audit: free access to course materials except graded items
- Certificate: a trusted way to showcase your skills
- A year of unlimited access with Coursera Plus $199
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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