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Overview
Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority. The Advanced Content and Social Tactics to Optimize SEO course is offered by Coursera in partnership with UC Davis.
Skills You Will Gain
- Social Media Marketing
- Social Media
- Content Marketing
- Mathematical Optimization
What you'll learn
- Use content marketing campaigns to drive higher SEO rankings
- Build relationships with influencers to help build your audience
- Create influencer relationships and collaborations
- Analyze data to see which content gets the most shares
Programme Structure
Courses include:
- Advanced Content and Social Tactics to Optimize SEO
- Social Media Demographics
- Building Audiences Through Social Media
- Social Media Marketing
- Influence Marketing
- Creating World Class Content
Key information
Duration
- Part-time
- 7 days
- 10 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Mountain View, United States
Disciplines
Digital Marketing View 72 other Short Courses in Digital Marketing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This course is aimed at learners and marketing professionals who want to develop skills in content marketing, social media, and influencer strategies to improve SEO performance and online visibility.
- Intermediate Level
- At least 2 years of business or marketing experience; familiar with social media.
Tuition Fees
Additional Details
Course is free for the first 7 days. After 7 days, the course can be accessed with the Coursera Plus Subscription
Funding
Improve page content