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Overview
Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority. The Advanced Content and Social Tactics to Optimize SEO course is offered by Coursera in partnership with UC Davis.
Skills You Will Gain
- Social Media Marketing
- Social Media
- Content Marketing
- Mathematical Optimization
What you'll learn
- Use content marketing campaigns to drive higher SEO rankings
- Build relationships with influencers to help build your audience
- Create influencer relationships and collaborations
- Analyze data to see which content gets the most shares
Programme Structure
Courses include:
- Advanced Content and Social Tactics to Optimize SEO
- Social Media Demographics
- Building Audiences Through Social Media
- Social Media Marketing
- Influence Marketing
- Creating World Class Content
Key information
Duration
- Part-time
- 7 days
- 10 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Mountain View, United States
Disciplines
Digital Marketing View 73 other Short Courses in Digital Marketing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This course is aimed at learners and marketing professionals who want to develop skills in content marketing, social media, and influencer strategies to improve SEO performance and online visibility.
- Intermediate Level
- At least 2 years of business or marketing experience; familiar with social media.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residentsFree - Out-of-StateFree
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Domestic
Applies to youIn-StateFree
Additional Details
- This short course is included with Coursera Plus subscription
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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