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Overview
Key Features
SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful.
Whether you have successfully completed the other courses in the Search Engine Optimization specialization or are taking just this course, this project is your chance to apply the knowledge you’ve acquired to practice important SEO tactics and optimize a site of your choice from the ground-up.
By taking the Google SEO Capstone Project course offered by Coursera in partnership with UC Davis, you will identify optimization opportunities on a site and discover valuable tips for pitching your plan and managing your relationship with your client, you will then develop a customized SEO solution for the website you chose, and go through each of the major steps needed to execute your strategy including keyword research, competitive analysis, improving the site’s meta-data and on-page elements.
Along the way, you will receive feedback through the peer review process. This community of fellow learners will provide additional input to help you refine your approach to SEO and present your findings to clients and management.
Programme Structure
Courses include:
- How Search Engines Work
- Learning to Ask the Right Questions
- How to Perform a Competitive Keyword Analysis
- Develop a Plan to Compete
- Off-site SEO Elements, Google API Leak
- Proving Your Value to Potential Clients
Key information
Duration
- Part-time
- 7 days
- 10 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Mountain View, United States
Disciplines
Web Technologies & Cloud Computing View 404 other Short Courses in Web Technologies & Cloud Computing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Intermediate Level
- Have gone through the others courses within the SEO Specialization.
- This course is aimed at learners with basic SEO knowledge who want to apply their skills in a practical project by developing and implementing a comprehensive website optimization strategy.
Tuition Fees
Additional Details
Course is free for the first 7 days. After 7 days, the course can be accessed with the Coursera Plus Subscription
Funding
Improve page content