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Overview
This Brand New Brand course offered by Coursera in partnership with Calarts takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms.
You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work.
What you will learn
Synthesize typography, imagemaking, composition and systematic thinking skills through ideation, invention, and conceptualization
Demonstrate visual research and development skills through the creation of a Brand Development Guide
Expand a brand identity's palette through the inclusion of graphic marks or icons, color, secondary typefaces, and/or images
Programme Structure
Courses include:
- Ideation: Invent Your Client
- Visualization: Make Your Fake
- Logotype: Brand Your Brand
- Palette: Expand Your Brand
- Application: Apply Your Brand
- Publication: Display Your Brand
- Final Review
Key information
Duration
- Part-time
- 14 days
- 10 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Mountain View, United States
Disciplines
Graphic Design View 36 other Short Courses in Graphic Design in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Intermediate level
- Some related experience required
- This course is aimed at learners interested in graphic design and branding who want to develop practical skills in creating visual identities and applying design concepts to build and present a cohesive brand.
Tuition Fees
Additional Details
Course is free for the first 7 days. After 7 days, the course can be accessed with the Coursera Plus Subscription
Funding
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