Customer Analytics, Certificate | Part time online | Coursera | United States
1 months
Duration
Free
Free
Unknown
Tuition fee
Anytime
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Apply date
Anytime
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Start date

About

The Customer Analytics course offered by Coursera in partnership with University of Pennsylvania is part of is part of the Business Analytics Specialization.

Visit the official programme website for more information

Overview

The Customer Analytics course is offered by Coursera in partnership with University of Pennsylvania.

Data about our browsing and buying patterns are everywhere.  From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. 

In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. 

Course Learning Outcomes: 

After completing the course learners will be able to...

  • Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions
  • Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool 
  • Communicate key ideas about customer analytics and how the field informs business decisions
  • Communicate the history of customer analytics and latest best practices at top firms

Programme Structure

Courses included:

  • Customer Analytics
  • Descriptive Analytics
  • Predictive Analytics
  • Prescriptive Analytics
  • Application/Case Studies

Key information

Duration

  • Part-time
    • 1 months

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Tuition Fee

To alway see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Customer Analytics
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