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Coursera 4.3 (9)
Overview
The Customer Analytics course is offered by Coursera in partnership with University of Pennsylvania.
Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions.
In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics.
Course Learning Outcomes:
After completing the course learners will be able to...
- Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions
- Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool
- Communicate key ideas about customer analytics and how the field informs business decisions
- Communicate the history of customer analytics and latest best practices at top firms
Get more details
Visit university websiteProgramme Structure
Courses included:
- Customer Analytics
- Descriptive Analytics
- Predictive Analytics
- Prescriptive Analytics
- Application/Case Studies
Check out the full curriculum
Visit university websiteKey information
Duration
- Part-time
- 1 months
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Disciplines
Business Administration Business Intelligence View 344 other Short Courses in Business Administration in United StatesExplore more key information
Visit university websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Make sure you meet all requirements
Visit university websiteTuition Fee
To always see correct tuition fees
-
International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months.
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Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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